Want happier buyers? There's a scent for that!
Looking to stir a specific emotion, mood or desire among your customers with scent? Small business owners are using fragrances to connect with their customers. The best route to your customers wallets may be through their noses. At least that's the theory behind scent marketing, a tactic embraced by a growing number of small businesses. They're infusing their sales spaces with a variety of smells deliberately chosen to influence shopping behaviour.
Co-operation: Smelling pleasant aromas such as baked goods and citrus has been proven to make people happier and nicer, which could be useful for your customer service area.
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