Of course your classic on-page SEO tweaks still work. Even better than before actually. And I’m not the only one who says that. Take it from Google too.
Behind those fancy AI-based algorithm updates lie your usual keyword optimization hacks. With no keyword input and relevant related words, Google’s bots simply wouldn’t be able to understand your content and place it where relevant.
Other studies like this one from Backlinko also justify the use of on-page SEO methods. Just run any search for a competitive keyword and you’ll notice most websites try to keep their on-page factors clean and relevant.
When done the right way, optimizing your pages for optimal ranking can also:
1. SEO-friendly URL
Short URL that includes the keyword.
As an example:
is better than a default URL
or a long one
or the other likes.
Make sure you think this through before you publish the article. Changing the URL after will make you lose your links unless you add a redirect.
Another issue to pay attention to is to make sure you won’t be using the same keyword in another URL for a more profitable page.
For instance, if you’re an SEO agency you might want a page like:
But if you later decide to also put together a guide for the same keyword, you won’t be able to use the same URL so you’ll have to publish it on your blog as www.domain.com/blog/on-page-seo or change the URL.
2. Title Tag
Your main keyword should ideally be placed at the beginning of your title. Especially in the case of the SEO title. You can set this one separately from the Yoast WordPress plug-in.
3. Headings! Headings!
Nailing the keyword optimization of your headings is so important, yet so many writers seem to skip this part.
You’ve got multiple options here:
Take your main keyword and create natural headings around it. This means your keyword will appear in 2-3 headings. Place your main keyword in the 2-3 headings mentioned at point 1 and optimize the rest of your headings for secondary keywords. Above all, remember to include at least H2s and H3s in your text. [like this article, btw] Ideally, you’d have separate designs for these so they are easily distinguishable by readers.
4. The first 100 words
Another ignored on-page SEO factor is including your keyword in the first 100 words of your article. I don’t always do this because sometimes it doesn’t seem natural to shove a keyword in the first few words since you might want to set the scene first.
But if you can manage to add it in the first sentence, way to go! Google will automatically consider this topic is of top importance to the article and thus crawl it accordingly.
5. Frequent keywords, but no stuffing!
Stuffing is actually quite hard to do these days without readers reporting your content.
Keyword stuffing looks something like:
These are our blog blogging blogger tips for bloggers who blog on blogs for bloggers…
Not very cool. I know right?
Instead, natural keyword frequency looks more like:
We’ve put together this list of tips for first-time bloggers who are looking to improve the quality of their blog posts…
And then just use your keywords sparingly and in a natural way throughout the entire article.
The process is easy or quick. It can take months if you have a year’s worth of content or more.
But it’s worth it!
Welcome to our Blog. The Author is not an expert on the subjects posted on this blog and is merely sharing from either personal experience, articles or other networking sources. Content is intended only as useful tips and resources for business owners and all who visit this blog. Subjects will vary from time to time. We welcome comments and thank you for likes and shares.