#3 - Pay to Play. Some social media platforms are now charging for extensive commercial use. Social media platforms want marketers to consider paid distribution 'to maximize delivery' of their messages. Many marketers now pay to have a post from their page appear higher in their audiences' news feeds. These are called boosted posts. All businesses should accept this change despite any misgivings because the platforms can be great marketing tools for relatively little and because fees are here to stay.  In every other regard, the only constant in social media is change.  To benefit fully from its use, small businesses must adjust to the ever-changing landscape. 

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#2 - Get Visual. One of the most significant trends is the growing emphasis on the visual aspect of posts. On every social network, the dominant features are images and videos. Visuals are the best performing features on Facebook right now. A picture is worth a thousand words, but a video is worth even more. 

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Here are a few tactics that you can use in your business, too.
#1 - Choose quality over quantity. Big businesses can be active on many networks. Small businesses and entrepreneurs don't have the time nor the resources to do that. Rather than trying to make your mark on too many networks, it is suggested to focus on one or two platforms - and to select them by considering the purpose of each platform and determining whether its attributes relate to your business needs. Owners should also determine what target audience the platform serves and how time-consuming it would be to manage. If you would like to increase your media presence but just don't have time or maybe you are not media savvy and don't know where to start, then it would be a worth while decision to invest in hiring a Virtual Assistant that is capable of creating a Facebook page for your business, post tweets on Twitter or perhaps create a business presence for you on Google +, Pintrest or other social media platforms. Give you business a boost and see your sales increase, contact Presto Virtual today.

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