Why is Twitter great for your business?
It's very simple! Twitter prides itself on being able to share bite sized chunks of content/valuable information, meaning that you don't lose customers/readers due to super long content. It works well with the lessening attention spans of many people. You are able to interact with others in the business world to learn from them and follow other businesses that are in your industry and gain connections that may push your business to more profit. Another benefit is the ability to show your worth to those who would be interested in hiring you.
For example, potential clients will be able to see what you're capable of and will know what to expect from your skill set. This positions you as a source of knowledge and allows clients more in depth examples of your ability to benefit them as a person and as a business. You can establish yourself as an industry leader and since the lifetime of tweets are almost indefinite, you can be found by using relevant hashtags and through the search feature.
Using hashtags is a very useful ability Twitter has made and can make your business just that much more relatable to others searching for what you provide. Yes, Twitter is worth it and you can and will create a name for yourself by learning strategies for your business that will position it to become more well known and popular.
When you first begin, it's easy to get by with "that's good enough for now" gear: an old PC or scratch pad, a corner of the dining room table. Try not to do that! These tools don't enable you to be dynamic and to expand. As you get busier with an ever increasing number of customers, your string and bubblegum set up will crumble like the walls of Jericho.
Having the correct tools will make you increasingly more proficient, more productive and, believe it or not, happier. Hardware and software are not very expensive nowadays – so get everything you need set up right from the start. Among the tools you'll need are a good reliable PC, time tracking software, a project management system, a printer, scanner, email, calendar, anti-virus software, a password manager, video conferencing software, and a tool for screen sharing.
Furthermore, those are just a few tools needed to maintain your own business. To assist your customers with running theirs, you'll also need a PDF editor, MS Office (Word, Excel and PowerPoint), and a graphics editor, along with the occasional custom tool for regular and important customers.
(Guru tip: Keep close track of any tools that have month to month membership fees. It's easy to stop utilizing these when a project ends and unknowingly continue paying for several additional months!)
Brand New ebook Design Tool Is A Total Game Changer - Create an eBook, free report, whitepaper & more. It doesn't get any easier than this. Crank out eBooks for in just seconds from now. Check it out, before the price goes up! Click here or on this image to find out more.
This brand new ebook design tool is a total game changer!
Have you ever tried to create an eBook, free report, whitepaper and thought, “there MUST be an easier way to do all this?” Me too, and I spent YEARS searching for it, without any joy. Today, that all changes. Here’s a brand-new tool that allows you to crank out eBooks (or any type of PDF) for business or pleasure, in just seconds from now. Yep, we’re talking everything:
— Instant content
— Instant design
— Instant formatting
— Tons of flexibility and customization
All for the price of a few nasty coffees. Check it out, before the price goes up!
Grab Sqribble, this year’s hottest eBook design tool. Create your own ebooks in minutes and save weeks of frustration. Great for customer downloads to grow your email list, courses and more. Learn more about Sqribble here.
Great font pairings are essential to great design. But picking great fonts can seem like a dark art. Choosing one font is simple enough, yet finding another font to complement it can be a journey to Helvetica and back. But it doesn’t need to be a nightmare.
Here are 3 top tips for font pairing.
1. Stick to two fonts
In the world of design, simplicity is best, and this is especially true when dealing with fonts. Too many fonts can look messy, so keep it simple by just using two. Give each font a specific role in your design – for instance, one font for headings, and another for the body copy.
2. What does your font say?
Keep it legible. If you want to get your message across, ensure your typeface is a suitable size and is fit for purpose – playful fonts might be suitable for a heading, but not for body text. And keep in mind that every font has its own personality – playful, formal, modern, traditional… so ensure you use fonts that will support the message of your text.
3. Opposites attract
If there’s one foolproof font pairing that we’ll always stand by, it’s this: a sans serif font with a serif font. You can use opposites when playing around with script and feature fonts too, by pairing them with a more restrained font.
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When you’re first starting out, it can be overwhelming to consider all that there is to do, and then on top of that thinking about marketing! There’s a few ways you can focus your efforts to get your customer base to grow without spending money to get there.
Set up a website
You’ve probably already touched on this in thinking about how customers will find you. If you’re running a local business, stick to the basics of a website – you can use services like Wix or Weebly to share your address, hours, and business info. This doesn’t have to be fancy, just the information potential customers need to find you. Not tech savvy to do this on your own? Let's chat.
Identify repeat customers
When you start a business, you’re going to have a sense of who your best customers might be, but three to six months in, you’ll have real spending behavior. Use this information, along with details about your customers, to identify what kinds of people are most likely to return.
Give your friends and family ways to help spread the word!
They’re going to be bragging about you anyway, so find ways for them to share your product or business when it comes up in conversation. Maybe you make stickers, or send everyone an email with a promotion that only available to friends and family. There’s lots of ways to activate the power of word of mouth, start brainstorming!
Whether you run a brick and mortar storefront, or you’re offering your services on the go, it’s important to get exposure in the community. That could mean running a special promotion through the local schools (family photos around the holiday season) or registering with the local chamber of commerce.
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We all know that we should tailor our cover letter to each company, show our enthusiasm for the role, include real-life examples of our accomplishments, and double check everything we write for spelling and grammar mistakes. But what else are we missing as we're going to craft this important piece of our application? And what question many of us are probably asking ourselves: Why aren't we still landing jobs if we're covering all our bases? Well, maybe you're not aware you need to also do these seven things (or could use a reminder):
1. Make it Ridiculously Clear How You Can Help Them - Nothing stands out more in a cover letter than using it as an opportunity to align yourself with the company's interests, both in the experience you offer and the ideas you have for specifically helping them grow and succeed. Paint a clear picture of how you can help them. You should never make them try to guess or figure out how to utilize your skills, because they won't.
2. Write Less (But Better) - Unless you're applying to be a creative writer, be as concise and efficient as possible. Most people will scan and filter cover letters by keywords, and HR professionals respect and value quality brevity. Remember, the goal of your cover letter is to get them to read the rest of your application (read: your resume). So, explain in just a few well-crafted sentences why you're a great fit.
3. Find (and Include) the Easter Egg - When hiring, may companies put an "Easter egg" in the job description - usually a keyword or value they're specifically looking for. Any applicant who includes or references this special detail in their cover letter is more likely to move on to the interview stage. It helps identify the candidates who pay attention to details and it shows that they read the post and are actually interested in the opportunity, not just sending out generic applications to each job they see.
4. Vary Your Format - Some of the best cover letters I've seen have been the ones that were a little 'out there\ - for example, two short, confidence-laden paragraphs combined with a bulleted list of what the employee would add to the company.. These ones caught my eye not only because of he bullets (which were short and to-the-point) but because they were different from the rest. It helps to have a great resume, but an original approach to the cover letter works even better!
5. Include Your Contact Information - The first thing I want to do after reading an exceptional cover letter is contact the candidate. The good ones all include a cell phone number and email address so that an interview an easily be set up. The hiring process moves fast, and the easier you make it for a hiring manager to find you, the more likely they'll do so.
6. Emphasize You're Able to Pick Up New Skills Quickly - Candidates who can demonstrate they have a large capacity to learn and grow are the most valuable to a company of any size because they can easily shift to various positions - laterally or upwards - to adapt to how the market or organization may shift over time. Showing this upfront is a great way to separate yourself from other candidates.
7. Show That You're Adaptable - Show an interest in working on and exploring a broad range of topics and tasks. I always look out for those folks because they're some of the most adaptable, and often accomplish things you didn't know needed doing. Someone who isn't just willing, but is interested, in having a wide breadth of knowledge will see unexpected connections and help innovate.
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The next time you feel that you’ve royally messed something up at work, avoid self-flagellation and think about what you can learn from it. Don’t interpret setbacks as “I’m not cut out for this challenge.” Instead, tell yourself, “I haven’t yet developed the required capabilities for it.” Framing the setback this way will not only help your self-esteem but also allow you to candidly reflect on what went well and what didn’t. Those insights will help you set challenging learning goals and experiment with alternate strategies. You can make sure you stay in learning mode by worrying less about demonstrating your ability to perform certain tasks and focusing more on your development. When taking on a new challenge, ask yourself, “Am I in learning mode right now?” The question will prime you to stay open to what you can discover, rather than diagnosing your inadequacies.
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#setbacks, #businessstrategies, #selfesteem, #goals, #businessdevelopment, #discovery,
This Is A Really Great Tool To Organize Your Fonts and it's Free!
If you're anything like me, you have hundreds of fonts installed at any given point and sometimes it's just a real pain to remember all that you have available, much less what they look like. I can't tell you the number of times I have gone in search for a certain looking font for hours, only to realize that I actually had something like it all along. Ugh.
I came across a neat tool called Wordmark.it - It's a really cool web tool in which you can type any word or phrase and it will use Flash to show you all of your installed fonts! Best of all, it's totally free to use this way and it's been such a lifesaver for me already.
There's a pro version that costs $24/yr (or you can pay just $2/mo) which let's you categorize your fonts and give them tags within their system (I'm not using this yet - I find the free version to already be so valuable). If you liked this valuable info, please share and feel free to comment.
Hope this freebie totally rocks your day. Enjoy! This is valuable content. Please pass it forward.
#Findmyfonts, #savetime, #helpfulhints, #outsourcing, #blogging, #contentwriting,
From productivity-boosting timers to ad blockers and Android messengers on your desktop, Chrome extensions make the most popular web browser even more powerful and useful. Which chrome extensions can you not live without? How do they work for you? How do they make your life or business (or both) easier? I'll post the most popular extensions being used shortly.
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#facebookmarketing,#businessconsultant,#Facebooktips,#entrepreneurs,#socialmediamarketing, #marketingtips, #Facebookads, #livevideos, SEO, #Google, #virtualassistant,#chromeextensions,
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