When you’re first starting out, it can be overwhelming to consider all that there is to do, and then on top of that thinking about marketing! There’s a few ways you can focus your efforts to get your customer base to grow without spending money to get there.
Set up a website
You’ve probably already touched on this in thinking about how customers will find you. If you’re running a local business, stick to the basics of a website – you can use services like Wix or Weebly to share your address, hours, and business info. This doesn’t have to be fancy, just the information potential customers need to find you. Not tech savvy to do this on your own? Let's chat.
Identify repeat customers
When you start a business, you’re going to have a sense of who your best customers might be, but three to six months in, you’ll have real spending behavior. Use this information, along with details about your customers, to identify what kinds of people are most likely to return.
Give your friends and family ways to help spread the word!
They’re going to be bragging about you anyway, so find ways for them to share your product or business when it comes up in conversation. Maybe you make stickers, or send everyone an email with a promotion that only available to friends and family. There’s lots of ways to activate the power of word of mouth, start brainstorming!
Whether you run a brick and mortar storefront, or you’re offering your services on the go, it’s important to get exposure in the community. That could mean running a special promotion through the local schools (family photos around the holiday season) or registering with the local chamber of commerce.
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We all know that we should tailor our cover letter to each company, show our enthusiasm for the role, include real-life examples of our accomplishments, and double check everything we write for spelling and grammar mistakes. But what else are we missing as we're going to craft this important piece of our application? And what question many of us are probably asking ourselves: Why aren't we still landing jobs if we're covering all our bases? Well, maybe you're not aware you need to also do these seven things (or could use a reminder):
1. Make it Ridiculously Clear How You Can Help Them - Nothing stands out more in a cover letter than using it as an opportunity to align yourself with the company's interests, both in the experience you offer and the ideas you have for specifically helping them grow and succeed. Paint a clear picture of how you can help them. You should never make them try to guess or figure out how to utilize your skills, because they won't.
2. Write Less (But Better) - Unless you're applying to be a creative writer, be as concise and efficient as possible. Most people will scan and filter cover letters by keywords, and HR professionals respect and value quality brevity. Remember, the goal of your cover letter is to get them to read the rest of your application (read: your resume). So, explain in just a few well-crafted sentences why you're a great fit.
3. Find (and Include) the Easter Egg - When hiring, may companies put an "Easter egg" in the job description - usually a keyword or value they're specifically looking for. Any applicant who includes or references this special detail in their cover letter is more likely to move on to the interview stage. It helps identify the candidates who pay attention to details and it shows that they read the post and are actually interested in the opportunity, not just sending out generic applications to each job they see.
4. Vary Your Format - Some of the best cover letters I've seen have been the ones that were a little 'out there\ - for example, two short, confidence-laden paragraphs combined with a bulleted list of what the employee would add to the company.. These ones caught my eye not only because of he bullets (which were short and to-the-point) but because they were different from the rest. It helps to have a great resume, but an original approach to the cover letter works even better!
5. Include Your Contact Information - The first thing I want to do after reading an exceptional cover letter is contact the candidate. The good ones all include a cell phone number and email address so that an interview an easily be set up. The hiring process moves fast, and the easier you make it for a hiring manager to find you, the more likely they'll do so.
6. Emphasize You're Able to Pick Up New Skills Quickly - Candidates who can demonstrate they have a large capacity to learn and grow are the most valuable to a company of any size because they can easily shift to various positions - laterally or upwards - to adapt to how the market or organization may shift over time. Showing this upfront is a great way to separate yourself from other candidates.
7. Show That You're Adaptable - Show an interest in working on and exploring a broad range of topics and tasks. I always look out for those folks because they're some of the most adaptable, and often accomplish things you didn't know needed doing. Someone who isn't just willing, but is interested, in having a wide breadth of knowledge will see unexpected connections and help innovate.
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The next time you feel that you’ve royally messed something up at work, avoid self-flagellation and think about what you can learn from it. Don’t interpret setbacks as “I’m not cut out for this challenge.” Instead, tell yourself, “I haven’t yet developed the required capabilities for it.” Framing the setback this way will not only help your self-esteem but also allow you to candidly reflect on what went well and what didn’t. Those insights will help you set challenging learning goals and experiment with alternate strategies. You can make sure you stay in learning mode by worrying less about demonstrating your ability to perform certain tasks and focusing more on your development. When taking on a new challenge, ask yourself, “Am I in learning mode right now?” The question will prime you to stay open to what you can discover, rather than diagnosing your inadequacies.
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#setbacks, #businessstrategies, #selfesteem, #goals, #businessdevelopment, #discovery,
This Is A Really Great Tool To Organize Your Fonts and it's Free!
If you're anything like me, you have hundreds of fonts installed at any given point and sometimes it's just a real pain to remember all that you have available, much less what they look like. I can't tell you the number of times I have gone in search for a certain looking font for hours, only to realize that I actually had something like it all along. Ugh.
I came across a neat tool called Wordmark.it - It's a really cool web tool in which you can type any word or phrase and it will use Flash to show you all of your installed fonts! Best of all, it's totally free to use this way and it's been such a lifesaver for me already.
There's a pro version that costs $24/yr (or you can pay just $2/mo) which let's you categorize your fonts and give them tags within their system (I'm not using this yet - I find the free version to already be so valuable). If you liked this valuable info, please share and feel free to comment.
Hope this freebie totally rocks your day. Enjoy! This is valuable content. Please pass it forward.
#Findmyfonts, #savetime, #helpfulhints, #outsourcing, #blogging, #contentwriting,
From productivity-boosting timers to ad blockers and Android messengers on your desktop, Chrome extensions make the most popular web browser even more powerful and useful. Which chrome extensions can you not live without? How do they work for you? How do they make your life or business (or both) easier? I'll post the most popular extensions being used shortly.
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#facebookmarketing,#businessconsultant,#Facebooktips,#entrepreneurs,#socialmediamarketing, #marketingtips, #Facebookads, #livevideos, SEO, #Google, #virtualassistant,#chromeextensions,
Have you heard of 'Link Juice'? Would you like some to improve your SEO? Listing your website to several directories creates 'backlinks'. These backlinks provide 'link juice' which is the 'juice' that helps search engines find your website in searches. Presto can get you some of this 'juice' by listing your website to 30 directories for only $50.00
Contact Presto about this special for details today! Share & comment on this post to save more $$ on your order- Limited time offer and space filling up fast!
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#facebookmarketing,#businessconsultant,#Facebooktips,#entrepreneurs,#socialmediamarketing, #marketingtips, #Facebookads, #livevideos, SEO, #linkjuice, #virtualassistant
So you're interested in marketing your business on Facebook to promote your products or services. Maybe this type of marketing is all new to you or quite possibly you've been at it for some time and not seeing the results you were hoping for. The following series of tips will help you to market your business on Facebook and mention some steps that you may have missed. As an example, say you’re a personal trainer and you share fitness and nutrition tips with your followers. Once in a while you glimpse into your business on your business Facebook page. People have to know and trust that you actually really know what you are talking about before they can even consider working with you.
This is the first step.
Next, make it a point to like or comment on a few Facebook posts in your news feed every day. By engaging and commenting, you each will show up in one another's news feed more often. Do this in groups as well.
Once you’ve "primed the pump" in other words, start to become a name they see pop up more often, then you can simply pop in and ask how they are doing. Generally, people will ask a question back. This gives you an opportunity to say you are doing great, add something about your family or something personal, and then share that you are starting this or that online business venture or an in-person training business. That's it!
At this point, don't sell them because that is awkward and not the way to go. Rather, it is recommended that you continue to like their post content and engage in discussions.
When the time comes that they should have a fitness question or are seeking a personal trainer (or maybe have a friend or family that is looking for a trainer), then for sure, you will be the first person they think of.
This method can take some time, but once you start getting a few clients and they start sharing their experiences with their friends and family, it can actually snowball into a valuable potential client list!
Okay, so now you’re distinguishing yourself as the fitness expert, building trust, and forming relationships on Facebook, but how will you start to generate some business TODAY?
The best solution out there right now seems to be by running free challenges. Visit again soon for Tip 2
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#facebookmarketing, #personaltrainer, #fitness, #nutrition, #socialmediamarketing, #marketingtips,
Putting the # to use for your business. If you've ever seen the number symbol (#) in front of a word in a Facebook or Twitter post, you've seen a hashtag. As a business owner, I'm hooked on them. In fact, I credit their use with helping to boost my website and services. I don't have a budget for TV or magazine ads so I rely on social media for marketing.
Like this post on Facebook and visit our blog often for more Hashtag 101
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#hashtag, marketing, #entrepreneur, small business, administrative support, #virtual assistant, office help,
As entrepreneurs we evaluate our past wins and re-evaluate our losses. We determine what worked and what didn’t work in previous years, who helped us and who didn’t, and we review budgets and schedules to help us make intelligent decisions moving forward. This juggling involves ALL aspects of our lives -both business and personal. You can’t effectively be happy in one area, if the other is out of balance. Many people try but most do not succeed to have a REAL work/life balance. It is hard to do. So, what can you do differently right now to help get that balance that most of us want and need?
#entrepreneurs, #work, #lifebalance, #entrepreneurbusiness, #insperation
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When I first started my business in the Mississauga Ontario community,I concentrated marketing my business solely online. Since I'm an online business coach and virtual services provider, it made perfect sense. However, it didn't take long for me to realize that I had overlooked another very effective option to market my business which provided a even faster and more profitable way to advertise my services and make new business connections right here in my local community. When you make connections with your local community, you get to be the expert in your community. You are that face that people feel they know because you live right down the street. You get to be the person in town that offers online services, training, and programs. People feel a connection to you because you come from the same place they do.
Local brands and businesses will be more likely to work with you – someone that knows their town and someone they can actually meet face-to-face. You don’t need to compete with the BIG names online because you have something they don’t – you live in the home town! You will start to make deeper connections and generate money quicker by targeting your local community than you can online. Now I'm not saying that you shouldn't have an online presence. In this day and age you need an online presence to be legit.
Here are a few tips on what you should do to connect with your local community
#Mississaugabusinesscoach, #localbusinessmississauga, #businessconnections, #localcommunity, #training, #fitness, #brands, #localbusiness, #onlineservices, #localtraining, #personaltrainer
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Welcome to our Blog. The Author is not an expert on the subjects posted on this blog and is merely sharing from either personal experience, articles or other networking sources. Content is intended only as useful tips and resources for business owners and all who visit this blog. Subjects will vary from time to time. We welcome comments and thank you for likes and shares.