2/25/2021 0 Comments

Stay Strong

2/24/2021 0 Comments

Power Words To Boost Your Posts

Give your readers a pep talk!
Ever wish you could get the Coles Notes for writing popular posts? You know, just go straight to what works, and forget everything else?
Let’s face it. When they’re reading, most people aren’t exactly bouncing off the walls with energy and enthusiasm. They’re probably bored, maybe a little depressed, and almost definitely tired. And they’re looking for something, anything, that’ll wake them up and make them feel better. The good news?
Your writing can do that for them. Use these power words to give them a pep talk and get them charged up again.

Get Proven Power Words, absolutely free, delivered directly to your mailbox.

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2/22/2021 0 Comments

Monday is The Perfect Day

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2/18/2021 0 Comments

Email Marketing Buzzkills to Avoid

Presto Virtual Service - Email Marketing

Is your campaign irritating subscribers more than connecting with them? It could be if you're making any of these following mistakes. It's time for email marketing couples therapy to save you from turning off your subscribers.

Don't use 'Info' as your from name.. Who are you trying to kid? Info’s not your company’s real name! Why don’t you tell me who you really are? Otherwise, you’re just like all the other generic marketers out there. Don’t be like them. Connect with me using a legitimate company name. It makes you look more trustworthy.
Just as bad a the 'info' faux pas, don't constantly be changing your 'From' name. Stick with a simple company name instead. Otherwise you risk confusing your subscribers and having your messages deleted – or worse, marked as spam.
YOU'RE YELLING AT ME IN THE SUBJECT LINE!!! ....Seriously, why the all caps? I get that you’re trying to stand out, but there’s a difference between building urgency and being obnoxious. Typing in all caps and using excessive punctuation falls into the latter category and makes me want to delete you so I don’t have to listen to you.
Use the subscriber's first name. If you ask for first names, use them. None of this impersonal-but-trying-to-be-personal “friend” stuff. Avoid using Dear Friend, Dear Customer or Dear Member.
Sending a Blog Post broadcast email with no content. Emailing just to say you have a new blog entry is like calling just because you wanted to hear my voice, then hanging up. It’s weird. The point is to push your content into your readers’ inboxes. Give them a reason to open your emails. Include some pictures and a teaser for your post. Something more than just a link and the title at least.
Avoid mistargeted Messages. Don’t clog your subscribers’ inboxes with emails that aren’t relevant to them. If you segment your subscribers by location, interest, gender or anything else, use those segments wisely. They’ll feel misunderstood and unloved if you don’t.

What Kills It For You? Confession time: What are your pet peeves when it comes to email? Dish about the email marketing mistakes that really get your goat. Are these buzzkills enough to make you unsubscribe from a list? Where do you draw the line between “irritating but excusable this once” and “so maddening that I’m going to unsubscribe?”

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2/16/2021 0 Comments

3 Ways To Up level your Business

Regardless of your goals for the year, it’s important to hit the ground running for the first quarter and continue to up level your business and your mindset. Here are 3 ways to get started on the right foot.

Get real about what your "One thing" is. It’s been said time and time again – but those who achieve success do so because they’ve mastered “one thing.” extraordinary results happen only when you give the best you have to become the best you can be at your most important work.” That means specializing in one niche area of offerings and doing the work to ensure that you’re the very, very best at it. Make this year is the year you double down on whatever this is for you.
Once you’ve identified your ‘One Thing’ that you have a bit of talent in and want to focus on, invest in yourself. Find courses other experts in your space have taken. Read all the books and watch all the videos. Work harder at it than anyone else, and in time, you’ll be the very best at it. And those who are the best in one area are guaranteed to succeed, especially because they can price however they’d like.
Then, take your ‘one thing’ outward. Become the best in one SECTOR.
Prioritize building a network. Next, make goals for what you want your network to look like. Perhaps it’s full of other entrepreneurs who share a love and passion for your “one thing,” or a group of developers or salespeople who have skillsets that can be complementary to what you’re building. There’s a practice I like to share with people: assess what your current network looks like by making a list of everyone you had plans with last month and have plans with this month. Then, next to each person, just add a checkmark if your time with them helped you to further your goals. Every single person’s name should have a checkmark. If not, you aren’t taking things seriously enough.
In addition to managing who you spend time with, start to grow your network by setting standards for yourself, such as three networking calls each week or two coffee chats a week. Reach out to people on Linkedin or in Facebook groups related to your business or passions. Ask everyone you meet to refer you to someone else.
Find ways to outsource projects. Finally, make sure you’re building for efficiency. There are only so many hours in a day, so there’s only so much you can do to make progress on your goals. That means no time wasted on things other people can do for you. If you want to work 10 times the hours, you have to hire 10 times the people. That doesn’t mean you have to immediately hire a full time team, but at least consider hiring a virtual assistant to work on some projects for you in the background, which is a great way to go initially. The New York Times listed benefits of outsourcing (as opposed to hiring) such as the ability to start new projects quickly, reduce risks, and control capital costs.
Hand over all busy work to the virtual assistants. A good way to figure out what to outsource is to do a time audit over the course of one week. Time how long it takes you to do certain actions, from responding to emails to building out the week’s content. Then, determine what takes the most time and what can be outsourced.

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Francine A. Author

Welcome to my Blog. Disclaimer: I am not an expert on the subjects posted on this blog and is merely sharing from either personal experience, articles or other networking sources. Content is intended only as useful tips and resources for business owners and all who visit this blog. Subjects will vary from time to time. NOTE: Some posts may contain affiliate links to products I really love and recommend, which means I may receive a small commission, at no extra cost to you. I will use the earnings to maintain this blog and business.
I welcome comments and thank you for likes and shares.

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Stay Strong

Power Words To Boost Your Posts

Monday is The Perfect Day

Email Marketing Buzzkills to Avoid

3 Ways To Up level your Business

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