With summer drawing to a close, now is the time to focus on growing your business. Fall is the perfect time to re-energize and recharge. One of the pitfalls I often see so many business executives fall into, is thinking too small, doing the same old things they have done for many years, directed at the same customer base. Now is the time to have a new brainstorming session with your staff and get some new ideas flowing... think big! Set your goals high, try a new approach and you may be surprised at the levels you can reach.
Why do I say think big? Let's face it-- it's as |simple to find a more profitable client as it is to find a low-paying one, so why not focus on going? The key is generally to know what you have to offer in terms of solutions, communicate that clearly to the right prospective client, and bingo- - you're on your way to up-levelling your client base. Ask for referrals, recommendations, testimonials and endorsements from formerly super satisfied clientele and your task of obtaining those high level clients will get easier and easier.
Here are 10 additional ways to be attract and retain high paying clients.
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MANY OLDER WORKERS ARE BEING FORCED OUT OF A JOB.
If you're a full time employee in your 50's or now entering the Golden Age, know that more than half of all workers age 50 and older lost their long-held jobs because they were laid off or otherwise forced to leave involuntarily, a new study says. The research suggests that many older workers will encounter unexpected financial setbacks during the period when saving and planning for retirement is most important.
“Unfortunately, age discrimination seems to be the one form of bias that is still acceptable,” says Susan Weinstock, vice president of Financial Resilience Programming for AARP. “But employers who push out their experienced workers do so to their detriment. Research shows that these employees are loyal, productive, motivated and possess the very ‘soft skills,’ like calm under pressure and ability to solve problems, that employers say they need.”
AARP is working to educate employers about the value of older workers through its Employer Pledge Program, Weinstock says.
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