Look, I know there’s nothing worse than putting in endless hours of dedication, time- and probably a bit of sacrifice-and then all you hear back is…crickets. I tried doing all the things for far too long, and if you have too, then you
probably know just how overwhelming and exhausting
it can be...
I’ve been helping clients grow their businesses for over a
decade and it’s been incredible to see first hand what
happens when we truly grasp our potential, stop limiting ourselves, take action, and go after what we want.
When you’re first starting out, it can be overwhelming to consider all that there is to do, and then on top of that thinking about marketing! There’s a few ways you can focus your efforts to get your customer base to grow without spending money to get there.
Set up a website
You’ve probably already touched on this in thinking about how customers will find you. If you’re running a local business, stick to the basics of a website – you can use services like Wix or Weebly to share your address, hours, and business info. This doesn’t have to be fancy, just the information potential customers need to find you. Not tech savvy to do this on your own? Let's chat.
Identify repeat customers
When you start a business, you’re going to have a sense of who your best customers might be, but three to six months in, you’ll have real spending behavior. Use this information, along with details about your customers, to identify what kinds of people are most likely to return.
Give your friends and family ways to help spread the word!
They’re going to be bragging about you anyway, so find ways for them to share your product or business when it comes up in conversation. Maybe you make stickers, or send everyone an email with a promotion that only available to friends and family. There’s lots of ways to activate the power of word of mouth, start brainstorming!
Whether you run a brick and mortar storefront, or you’re offering your services on the go, it’s important to get exposure in the community. That could mean running a special promotion through the local schools (family photos around the holiday season) or registering with the local chamber of commerce.
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