This post includes affiliate links to products I really love and recommend, which means I may receive a small commission, at no extra cost to you. I will use the earnings to maintain my blog and business.
I just had to let you all know about this awesome tool.
Recently, I discovered a unique service and couldn’t wait to tell you about it. It’s a new twist on techniques used by top Internet marketers — one that involves videoconferencing. Here’s how I’ve seen it used in the past.
Some marketers keep it simple. They invite their email subscribers to sign up for a free online event, such as a webinar, training session, or product demo.
Other marketers make it more interesting. They design a “sideways sales letter” — a drip campaign delivering fresh content every few days. One message is text. Another might be video. Another links to a landing page. The eventual CTA is the same — sign-up for their free webinar.
What’s their goal? Getting face-to-face with prospects.
Now, I like to find out what’s new, so I enjoy receiving this type of campaign. And if the drip content is interesting, I sign up for the webinar.
We all know the webinar will end with a sales offer. And I admit — sometimes I buy. No, not every time. But the format gives me all the information I need. Then I can make a decision that’s right for me.
I’ve always wanted to try this approach — but it sounds complicated, right? I’d have to manage my contacts in multiple systems.
And then there’s the expense. When you combine landing pages, email marketing, video conferencing and external tools from various providers, it can cost upwards of $250 a month.
Then I discovered an innovative approach. GetResponse introduced a Pro package for do-it-yourselfers with no programming skills (like me), with all of those systems integrated into one account. And since they designed it for growing small businesses, it’s priced at only $49 per month.
If you’ve ever wanted to combine email, webinars, video email and landing pages to juice-up the flow of your sales funnel, you owe it to yourself to check it out. Here’s a link to the details — no opt-in required.
Check it out and let me know what you think.
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Have you ever wondered how to write email marketing subject lines that will get your emails open and make you more income? The first thing you have to focus on is subject lines.
So if your subject lines aren’t good and they don’t increase your audience’s curiosity, your emails won’t get open. To be a successful business owner, you need to get your email marketing on point.
If you are new to email marketing or you are thinking about starting with it but you don’t know how then you may need to consider hiring a virtual assistant.
The first thing people see is email marketing subject lines and who sends the email. So you actually have a split second to build curiosity and make them click on your email.
The best and most powerful email marketing strategy or any kind of strategy is building a strong personal brand. But that can take a long time. So to get higher email open rates, you have to use different tactics and hacks that will help you along the way.
Did you notice the emojis in some emails? You probably did, but also you see email subject lines without emojis. Which pop out more? Go check your email account and make a quick analysis
This was tested out, using emojis and not using them. I get higher email open rates if I use emojis. There are a couple of other things that will help you as well:
Did you know that having a logo could actually boost your social media campaign?
How you wonder, right?
I also didn’t think that having a logo could mean much for my small freelance business until I thought of getting one and so I decided to look for the best logo designer that was within my budget.
A logo especially on your website helps site visitors to identify your business. A logo will also increase your online presence. This has made well-designed logos important components of an online marketing strategy.
Still wondering why a logo is important to your social media campaign? Let’s find out!
1. It will Give your Social Media Campaign a Visual Representation
If you have a well-designed logo, you need not explain to people what your brand is. The logo speaks for itself and your brand.
Why is this important for your social media campaign?
When people see your logo on social media they want to see something that tells them about your brand. If it’s creative enough they will remember it which means they will remember your brand.
2. It will Attract Clicks
A logo is your sense of identity. Is your sense of identity attractive to your audience? If your answer is yes and your logo effectively communicates who you are and what you’re about, it might just be the visual in your campaign that attracts you a new click, a lick, a re-share or a re-tweet. This definitely gets your campaigns more visibility raising their effectiveness. Have a logo that is attractive enough to make more people curious and fascinated enough to want to know more about your brand and what it has to offer.
3. It will Build Trust
A logo is a stamp of professionalism and authority. People are more likely to trust a company that has a logo than one without. When running your campaigns, your logo will earn your trust. People will want to keep reading your content because they believe you’re a genuine entity and not spam.
A logo that is prominent on your social media campaign content will make your brand stand out and will be enough to make your target audience want to build a relationship with you. Isn’t that one of your social media campaign goals?
"Design is the silent ambassador of your brand." ~ Paul Rand.
4. It will Drive your Web Traffic
Your logo is the first representation of who and what you are. People will see your logo and try to guess what you’re all about even before you give them any details. They will be curious to find out if indeed they are right about you.
Place your logo prominently in your campaigns and add a link directing your audience to your website where they can find all the information they need.
5. It will Improve Your ROI
As people continue to see your logo, click your links to find out about you, they will start to like and trust you. Once trust has been established, they will start getting interested in your products and they might even convert to repeat. A good logo will put you at the top of your audiences’ minds which in turn increases your conversion rates. If someone is looking for a product category that you offer and they see your logo in the search results they will recognize you instantly and go to your page. This can potentially lead to increased sales.
A good memorable logo is extremely important when it comes to the overall success of your social media campaign. It is the one thing that identifies you and your brand to other people making them want to become your loyal customers.
If you don’t have a business logo yet, it’s time to find a designer and get a logo created for your business and add it to your social media campaigns! Click here to complete this form to help you get a great logo!
Do you already have a logo for your business? What has been the reaction to it so far? Let us know in the comments section.
Design is the silent ambassador of your brand. Build your brand identity.
Good design is good business! Branding is such a crucial component of success. Think of some of the largest companies in the world. Everyone is familiar with the brand they've created. Is you business ready to outshine the rest? Do you want your customers to remember you by identifying and connecting with your brand?
Click button below and complete a short questionnaire about your branding ideas. It will help us to understand your brand and include this in your custom design. Check out this Logo Deal. Get a basic 2 color logo with tagline option. Ideal for entrepreneurs and start-ups. Stand out from the rest. If you don't have a logo, you can bet your competition does!
So you want to get your business in front of potential customers. Awesome! Improving your online presence, especially on Google is a great first step. Here's where to start and how to Set Up Your Google My Business Page.
Go to https://www.google.com/business/ to list your business and showcase your profile. Online users have the chance to interact with your page through appointment booking, direct messaging, reviews, and etc.
Make sure to provide your Google My Business Page with your current information. This includes Business Name, Address, Phone Number (NAP), categories, business hours, types of payment, etc. Upload hi-res photos of your shop or office.
Note that Google My Business Page is very particular to the following 3 ranking factors:
This refers to matched searches with a local listing. Every word you put on your business profile will be picked up by Google to match the online users’ search terms. Be sure to fill your profile with all the right information.
With your business location matching the searcher’s preferred location, they will be able to calculate the distance between the both of you. Using Google Maps, they can directly guide the user to your physical store. So, be sure to provide your exact address.
3. Prominence This refers to how popular your business is within the locality. You may already be a trusted business and have just started your online efforts. This is an excellent opportunity to optimize your reviews online!
Do you need help in establishing your LOCAL SEO? Why not take advantage of our FREE 1:1 call today!
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How many of you have started your businesses but gotten stuck or overwhelmed with all of the set up, marketing and general day to day admin tasks? You are not alone my dear, dear friend.
It's easy to get your head spinning.
I've helped many business owners launch, grow, and scale their businesses.
There's no need to get bogged down or caught up into thinking that you have to go it alone.
Hiring a virtual assistant is all it takes to free up your time so you can focus on more important things like growing your business. Here are my top 7 jobs that you can outsource.
First things first...What is a virtual assistant?
In case you’re new here, I wanted to cover what a Virtual Assistant actually is.
There is no cut and dry description. At Presto Virtual Assistance Services, a (VA) is any type of remote assistant who provides administrative, creative, or technical support services for online or brick-and-mortar business owners.
There are so many things you can outsource to a VA, that sometimes it’s hard to choose where to start.
As promised, here are my top 7 jobs to outsource to a VA.
#1 - Data Entry; there are so many reasons why you should outsource data entry projects to a VA. One of the benefits is to gain better use of your time.
#2 - Email Management; This is HUGE and definitely one of the most popular jobs that is requested by my clients. It's one of the first things that many clients will hand off in their business. Your VA can organize, respond and filter emails. If you're using advanced systems such as HelpScout, your VA can answer your customer service emails, create templates and automatic replies. There is even a tag feature to track and monitor different types of emails, subjects, actions and more. There is so much you can get done simply by outsourcing email management.
#3- Calendar Management; By using tools like Calendly or Acuity, a VA can book appointments for you without having to email back and forth. However, sometimes, that's necessary too. You may want your VA to provide you with a daily report of what's on your to-do list or meetings you have booked for that day. If you work with a team and need multiple users to view the same calendar, I would highly recommend Team\Up.
Plan upcoming blog posts, events, conferences and more.
#4- Facebook Page Management; When you need somebody to post content, respond to messages and comments, a VA can help you with this too. This task can include posting a few times a day, content creating ad what graphics or images will be used. It could also simply be giving you prompts so that you can create the post yourself. Maybe you already have posts and you just need someone to schedule them for you. Page management can mean so many different things and can be very time consuming. It is definitely a job that can be outsourced to a VA.
#5- Facebook Group Management; On the best of days, managing a Facebook group can often be very time consuming for the avid business owner. Many business owners don't have the energy to actively admin their own groups. As an admin for your group, the VA's goat is to take some work off your plate. Things like responding to comments and posting inside of the group, process member requests or create events. Tasks that would otherwise take up a good chunk of your time. These are all pretty intensive tasks but are very essential to grow your Facebook group and make sure it remains healthy and keeps its purpose.
#6- Graphic Design; I'm a creative at heart and I love using Canva to create beautiful graphics for my clients. With this tool, your VA can create logos, social media graphics, Pinterest pins, branding boards, templates and much more!
#7- Visibility and Outreach; What does this mean? Simply put, it means that you want to get eyes on your business and to get your business known. One way a VA can help with this is to get you on podcasts that are a good fit for your business.
Whatever it is that you need help with, a VA can be a God send. Trust me, there's more to running a successful business and it's impossible to know or do all things. Hiring a Virtual Assistant is the first thing standing between you and success! Book a free 1:1 today. Your freedom is waiting.
Whether you are selling a product, collecting email addresses, optimizing your landing page to maximize website conversions should be top priority.
Think of a landing page as your sales pitch. It should grab your viewers attention and invoke curiosity. You’ve only got one chance and just a few short minutes to convince a visitor to take action. Like all great sales pitches, there are several key strategies you can implement to convince visitors to accept your offering.
An optimized landing page transitions a visitor to a conversion in as little amount of time as possible. This transition needs to be smooth, seamless, and a free of any unnecessary distractions.
A common cause of distraction is messy content layout. The content on your landing page should be enjoyable to read and simple to comprehend. Aim to write the content the way you would say it. Writing the way you would speak helps keep the sentences light and your message crystal clear.
Break up messy blocks of text by sticking to 2 – 3 sentence paragraphs. Provide illustrations to help visitors quickly absorb the presented information. Another possible distraction is having too many links on your page. Too many links will give your visitors the option of clicking away from your landing page. They can also make your call to action difficult to identify. Not including a navigation bar and a footer on your landing page will make your CTA easy to identify. It leaves your visitors with only one possible course of action: completing the conversion process. Want to learn how to create an amazing, converting landing page to increase your sales?
Are you disorganized? Wasting time staring into a sea of files and folders and never seem to find the information you need quickly? Here are some tips on how to organize your files.
Organization is a BIG part of being a successful business owner. You’ll quickly find that, despite how capable you may be in some areas, others are unbelievably unorganized! My clients count on me to keep them organized, clean up their filing system or create a new one. Here is the simple but effective way I keep my files organized.
I use Dropbox and Google drive so that the files on every computer and device are synced. That way, no matter where I am, I have access.
1. Create folders
2. Inside folders, organize files according to what they are
3. Download attachments from your emails
4. Create file names that are meaningful
5. Create an archive
As you use files, save them in this new system and use it faithfully going forward. It may not be perfect, but at least you’ll save time in the future. When you have some downtime, go ahead and start organizing the old files too.
Remember, organized systems save you time and allow you to be more efficient and profitable more easily!
If you'd like some help to organize your business, I'd be happy to help. Simply message me.
#organizeyourfiles #organizedsystems #businessowners #virtualassistant #virtualadmin #entrepreneurs #businessexecutive #Dropbox #efficientsystems
No matter what you’d like to accomplish with advertising and marketing, you won’t do it without a compelling CTA. Almost all of your campaigns and content should have a well-crafted call to action designed to drive action. The calls to action that we use can determine whether or not people do, in fact, take action, along with how many. But first…
What Is a Call To Action?
A “call to action,” also known as a CTA, is a term that you see used all the time in the marketing world. We’re not even sure how many posts we have on our site that include mentions of how important the right CTA is to accomplish your marketing goals, but we know it’s a lot of them.
So what is a call to action? It's a phrase that's used to tell the user exactly what action to take and how to take it. This can be as simple as two words ("Buy Now") or a sentence or two ("Subscribe now so you never miss a post!") and it can be simple text with a hyperlink or a clickable button.
You’ve sold your product or company with killer ad copy and a great image or video — but now you need to make a sale or persuade your reader to leap into action.
So how do you create a persuasive and effective call to action? I'll get into that later. First, let’s talk about the importance of CTAs.
Why You Need A Strong Call To Action
A lot of business simply stick a “sign up” CTA in an ad and hope that it’s enough to drive conversions. They put a ton of time, energy, and money into the creation of their ad, social media, blogging and email campaigns then slap a half-hearted call to action on the end of it. And they fail. You don’t need just any CTA; you want a strong one that convinces people to act. There are two main purposes of a call to action: to tell someone what they should do, and give them the motivation to do so. A lot of people remember to tell people what they should do, but they forget the why part of that equation. Without that, you won’t see the types of conversion rates that you should. While sometimes your content before the CTA will answer this question, sometimes it doesn’t. Even if it does, a quick recap makes the call to action more powerful.
Here to help you out are 20 CTA phrases to try right now.
Snag this offer now
Don't miss out
I want free_____
Let's do it
Hop to it
I'm ready to roll
Send me the goods
Get the discount now
I'll take it!
I can't wait any longer
Join the tribe
I'm here for it
Try it risk-free
Save my spot
Get the tips
Which CTA Copy Change Will You Make?
With so many ideas to choose from, I encourage you to test different approaches. I even have you covered if you're looking for more tips to create killer CTAs for your sign up form or landing page. Click the link below.
*This post includes affiliate links to products I really love and recommend, which means I may receive a small commission, at no extra cost to you should you make a purchase using the link in this post.*
Francine A. Author
Welcome to my Blog. Disclaimer: I am not an expert on the subjects posted on this blog and is merely sharing from either personal experience, articles or other networking sources. Content is intended only as useful tips and resources for business owners and all who visit this blog. Subjects will vary from time to time. NOTE: Some posts may contain affiliate links to products I really love and recommend, which means I may receive a small commission, at no extra cost to you. I will use the earnings to maintain this blog and business.