The Facebook Pixel is a piece of code that you place on your website, allowing you to monitor conversions from Facebook ads, optimize ads, build targeted audiences for future adverts and retarget people who have previously interacted with your website. The Facebook Pixel works by dropping a cookie that will track visitors on your website so you can reach out to them later, also known as retargeting.
Once you advertise to people that have been on your website, you can also use the Facebook Pixel to track their behaviour when they’re back on your website. This, in turn, helps you find out what advertisements are most effective, whilst allow you to target audiences with increased relevance.
Why you should use a Facebook pixel.  
The Facebook Pixel has the power to provide you with vital information that you can use to create better Facebook ads, as well as offering you the opportunity to target your audiences more relevantly and accurately. By allowing the pixel to track the actions that are taken on your website after entering through a Facebook ad, your ads can be built to reach consumers who are more likely to make a conversion.
Not using Facebook ads yet? Even that’s not an excuse to not use a pixel! Just hire a Presto VA to install it on your website for you and start collecting data as soon as possible so you can be ready to go when creating and launching your Facebook ads.

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As a business owner, you understand the massive impact that being self-employed can have on your mental health. There are reasons that the majority of people choose to work for someone else. Working for yourself is a vastly different way of life from being an employee. Being an entrepreneur often affects every other area of our lives, such as friendships, relationships, and family life. It’s easy to become consumed by your business, and the stress and anxiety that come with that can really take its toll over time. Many seasoned business owners have managed to strike the right balance so that their business gets all the attention it deserves and requires while still finding time to enjoy everything else that life offers. However, this balance can be a tricky one to find, and if you’re struggling, these self-care tips might be just what you need.  Self-care, in layman's terms, is most commonly used to describe routine tasks that a person can do or a regular practice they can develop, to improve or maintain their mental and physical health. The following are five self-care practices that will help you establish and maintain your mental health.

​1. Set Working Hours
It might seem simple, but many business owners never set strict working hours for themselves, or if they do, they don’t stick to them. Setting strict working hours is important because it means that when you’re off, you’re off. You can relax, rest, enjoy time spent with loved ones or take time doing the things you love. Having a schedule can help you provide real respite for your mind and body. You can go back to work the next day feeling revived and ready.

2. Turn Off Notifications
Taking time off work means no email notifications. Time off work isn’t really time off work if you see those emails popping up on your phone. Even if you manage to exert the willpower not to read them, they’ve still caught your eye and registered in your mind. They’ve still taken you mentally away from your downtime and placed you momentarily back in the role of business owner. The constant distraction makes it difficult  to fully enjoy your time off. You’re not maximizing the benefits of that time for your body and mind.

3. Delegate or Outsource
It might sound cliché, but even business owners don’t have to do it all by themselves. Trying to be the bookkeeper, marketing manager, administrator, human resources and social media manager, and everything else in your business is just too much for one person. It causes incredibly high stress levels, which don’t do your mental or physical health any favors. Start delegating. If you’ve got other people working for you, give them more responsibilities. And if you don’t, start outsourcing some of those time consuming tasks that take you away from focusing on more important things. Hire a virtual assistant to manage your administrative tasks or a social media manager to care for your digital marketing needs. Find some way to share the burden.

​4. Make Time For Hobbies
Hobbies are significant for overall wellness. Many business owners spend all of their time working crazy hours running their businesses and doing little or nothing in their time off because they’re too exhausted and mentally drained. They find themselves vegging out in front of Netflix, binging on the latest show. Having hobbies helps fill that time off with something you’ll actually look forward to and enjoy doing. Try taking up a sport or going to dance classes. Learning a new language can be a great way to spend time off. Going hiking and taking photographs are excellent hobbies. Whatever it is, find a hobby that you can enjoy outside of work and maybe includes some time with friends and family.

5. Take Proper Breaks 
This is so important and super basic but commonly overlooked or ignored. Taking proper breaks throughout your workday has several benefits. It helps to break up your day and re-energize you to continue to be productive. It helps you to relax and regain your focus if you’re feeling stressed and overwhelmed. Sometimes it just feels great to step outside, breathe in some fresh air, and stretch the limbs.

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Imagine life without any challenges what so ever.  When challenges are all around us and they are the only things we see, a life completely free of them is a welcome thought.  But imagine a life without any challenges.  That would be kind of boring, right?
These past few years have been pretty different and a bit challenging. This is not only for me but for each and every one of us. This time have brought sorrows and challenges. People lost their jobs; some lost their lives. Some went through depression. In fact, this pandemic changed almost each and every human life. We don’t grow when things are easy, we grow when we face challenges. But this is a big challenge for everyone, parents, students, teachers, alike.  “Life is about accepting the challenges along the way, choosing to keep moving forward, and savoring the journey.”

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Believe it or not, even the simplest landing pages have been thoughtfully optimized to get more clicks. After all, little tweaks to the smallest page elements like where to place a call to action, word choice, or image use can net some huge wins. Or, done wrong, leave you wondering why no one's clicking. So you want to make sure that your landing pages are doing most things right, right out of the gate.
Here are just a few of the most basis things you need to consider before pushing your page live.

1. Does your headline address a challenge or pain point that you product or service solves?
2. Are your product features supported by compelling benefits?
3. Is the design clean and functional?
4. Is there a single, clear, obvious call to action repeated on the page?
5. Does your landing page show up correctly on mobile? (BTW - Leadpages landing pages are automatically mobile-friendly)
6. Have you optimized how you appear in social media posts and search engine results?
7. Are you relying on your intuition, or are you running A/B tests to get optimal results?

What else can impact your pages' results?  Believe it or not, even the simplest landing pages have been thoughtfully optimized to get more clicks. After all, little tweaks to the smallest page elements like where to place a call to action, word choice, or image use can net some huge wins. Or, done wrong, leave you wondering why no one's clicking. Connect with your audience, collect qualified leads, and sell your services with Leadpages. Click here for free trial and to check out the Landing Page Guide.

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Why being busy is overrated
For many, being busy is a badge of honor. It may even feel dangerous not to be fully occupied because people might conclude that your services aren't in demand. And, there's an adrenalin rush of feeling like you're in the thick of the action.
The problem with being busy
At the start, it feels important and even satisfying to be that busy leader. The more you take on, the more you achieve and the more you are rewarded. But longer term, being that busy leader will ultimately hurt your career and relationships (and probably your health too).
When your calendar is packed with back-to-back meetings, there’s no time to think strategically. Having a to-do list that keeps expanding makes it hard to prioritize what matters most, including taking care of yourself and building key relationships at work and at home. And leaving it too long leads to people giving up trying to talk to you because you’ve made it clear through your actions that you’re too busy doing more important things. When the channels of communications close off, that’s where the real trouble begins. You’ll miss out on opportunities to tap into your team’s creativity, coach them to better performance, address issues before they become big problems, and advance important-but-not-urgent projects that set your group up for next level success.
But it doesn’t have to be that way. How to stop being busy
It starts with realizing that it’s not always good to be busy. Only if it’s the kind of busy that serves your bigger mission and purpose, and not the “busy work” that simply keeps you looking like you’re gainfully occupied. Then figuring out what’s causing your busy-ness so you can do something about it. Once you understand the cause and benefits of your being so busy, the range of possible solutions will become clearer. You may even find that making one or two small changes are all that’s needed to set you on course for letting go of the “busy work” and living the life you want. 
What will you do? 
Whether you decide to delegate more, say “no” to non-essential meetings, let go of perfection as your standard, or something completely different, it’s in your interest to take action to address your “busy-ness”. Wherever you stand in your career, know that busy-ness is overrated. The upside is open to debate and the downside is the potential to damage your career, your relationships and your health.
It’s time to give yourself permission to create some flexibility in your schedule so you can stop being so busy and start focusing on what matters most.  
How could you create some flexibility in your schedule so you can stop being so busy and start living the life you truly want?

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This post includes affiliate links to products I really love and recommend, which means I may receive a small commission, at no extra cost to you. I will use the earnings to maintain my blog and business.

​I just had to let you all know about this awesome tool.
Recently, I discovered a unique service and couldn’t wait to tell you about it. It’s a new twist on techniques used by top Internet marketers — one that involves videoconferencing. Here’s how I’ve seen it used in the past.
Some marketers keep it simple. They invite their email subscribers to sign up for a free online event, such as a webinar, training session, or product demo.
Other marketers make it more interesting. They design a “sideways sales letter” — a drip campaign delivering fresh content every few days. One message is text. Another might be video. Another links to a landing page. The eventual CTA is the same — sign-up for their free webinar.
What’s their goal? Getting face-to-face with prospects.
Now, I like to find out what’s new, so I enjoy receiving this type of campaign. And if the drip content is interesting, I sign up for the webinar.
We all know the webinar will end with a sales offer. And I admit — sometimes I buy. No, not every time. But the format gives me all the information I need. Then I can make a decision that’s right for me.
I’ve always wanted to try this approach — but it sounds complicated, right? I’d have to manage my contacts in multiple systems.
And then there’s the expense. When you combine landing pages, email marketing, video conferencing and external tools from various providers, it can cost upwards of $250 a month.
Then I discovered an innovative approach. GetResponse introduced a Pro package for do-it-yourselfers with no programming skills (like me), with all of those systems integrated into one account. And since they designed it for growing small businesses, it’s priced at only $49 per month.
If you’ve ever wanted to combine email, webinars, video email and landing pages to juice-up the flow of your sales funnel, you owe it to yourself to check it out. Here’s a link to the details — no opt-in required.
Check it out and let me know what you think.
​
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Have you ever wondered how to write email marketing subject lines that will get your emails open and make you more income? The first thing you have to focus on is subject lines.

So if your subject lines aren’t good and they don’t increase your audience’s curiosity, your emails won’t get open. To be a successful business owner, you need to get your email marketing on point.
If you are new to email marketing or you are thinking about starting with it but you don’t know how then you may need to consider hiring a virtual assistant.
The first thing people see is email marketing subject lines and who sends the email. So you actually have a split second to build curiosity and make them click on your email.

The best and most powerful email marketing strategy or any kind of strategy is building a strong personal brand. But that can take a long time. So to get higher email open rates, you have to use different tactics and hacks that will help you along the way.
Did you notice the emojis in some emails? You probably did, but also you see email subject lines without emojis. Which pop out more? Go check your email account and make a quick analysis 

This was tested out, using emojis and not using them. I get higher email open rates if I use emojis. There are a couple of other things that will help you as well:

• Use emojis with bright colors (red, orange, green)
• Start your email subject line with an emoji (don’t put it at the end)
• Build curiosity (don’t tell them everything in the subject line
  
  Include the tips I shared above, and test everything. Don’t forget to give your subscribers lots of value and share your story. They have to get to know, like, and trust you. Then you will be unstoppable.​

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Did you know that having a logo could actually boost your social media campaign?
How you wonder, right?
I also didn’t think that having a logo could mean much for my small freelance business until I thought of getting one and so I decided to look for the best logo designer that was within my budget.
A logo especially on your website helps site visitors to identify your business. A logo will also increase your online presence. This has made well-designed logos important components of an online marketing strategy.
Still wondering why a logo is important to your social media campaign? Let’s find out!

1. It will Give your Social Media Campaign a Visual Representation
If you have a well-designed logo, you need not explain to people what your brand is. The logo speaks for itself and your brand.

Why is this important for your social media campaign? 
When people see your logo on social media they want to see something that tells them about your brand. If it’s creative enough they will remember it which means they will remember your brand.

2. It will Attract Clicks
A logo is your sense of identity. Is your sense of identity attractive to your audience? If your answer is yes and your logo effectively communicates who you are and what you’re about, it might just be the visual in your campaign that attracts you a new click, a lick, a re-share or a re-tweet. This definitely gets your campaigns more visibility raising their effectiveness. Have a logo that is attractive enough to make more people curious and fascinated enough to want to know more about your brand and what it has to offer.

3. It will Build Trust
A logo is a stamp of professionalism and authority. People are more likely to trust a company that has a logo than one without. When running your campaigns, your logo will earn your trust. People will want to keep reading your content because they believe you’re a genuine entity and not spam.
A logo that is prominent on your social media campaign content will make your brand stand out and will be enough to make your target audience want to build a relationship with you. Isn’t that one of your social media campaign goals?

                                           "Design is the silent ambassador of your brand." ~ Paul Rand.

4. It will Drive your Web Traffic
Your logo is the first representation of who and what you are. People will see your logo and try to guess what you’re all about even before you give them any details. They will be curious to find out if indeed they are right about you.
Place your logo prominently in your campaigns and add a link directing your audience to your website where they can find all the information they need.

5. It will Improve Your ROI
As people continue to see your logo, click your links to find out about you, they will start to like and trust you. Once trust has been established, they will start getting interested in your products and they might even convert to repeat. A good logo will put you at the top of your audiences’ minds which in turn increases your conversion rates. If someone is looking for a product category that you offer and they see your logo in the search results they will recognize you instantly and go to your page. This can potentially lead to increased sales.

A good memorable logo is extremely important when it comes to the overall success of your social media campaign. It is the one thing that identifies you and your brand to other people making them want to become your loyal customers.

If you don’t have a business logo yet, it’s time to find a designer and get a logo created for your business and add it to your social media campaigns! Click here to complete this form to help you get a great logo!

Do you already have a logo for your business? What has been the reaction to it so far? Let us know in the comments section. ​