Part 2 - In an earlier post, we talked about how Pinterest can leverage your business visibility and increase your sales and online presence. Here are some basic tips to get you started.
First off, choose an account name that promotes your business or brand. If you'd like help with branding, click here and complete this brief questionnaire. It's a good place to start.
A good relevant account name will help those who use Pinterest to have an idea who you are and what you're about. If you're good with photo editing or graphic design, you can start working on effective pictures/designs to best showcase your work and what you're selling/promoting, or hire a trained VA to do it for you. Create "boards" based on various topics of your choosing that relate to each other and are consistent with your brand and message. You can see what your pins are doing and how your profile/brand fits in with others by using the Analytics page. Pinterest Analytics allows you to gauge interest and see which pins are truly useful to your business. These tips will help you utilize Pinterest in a way that will help you build interest and possibilities in your brand or product.
In what way do you thing Pinterest can help your business thrive?
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Why is Twitter great for your business?
It's very simple! Twitter prides itself on being able to share bite sized chunks of content/valuable information, meaning that you don't lose customers/readers due to super long content. It works well with the lessening attention spans of many people. You are able to interact with others in the business world to learn from them and follow other businesses that are in your industry and gain connections that may push your business to more profit. Another benefit is the ability to show your worth to those who would be interested in hiring you.
For example, potential clients will be able to see what you're capable of and will know what to expect from your skill set. This positions you as a source of knowledge and allows clients more in depth examples of your ability to benefit them as a person and as a business. You can establish yourself as an industry leader and since the lifetime of tweets are almost indefinite, you can be found by using relevant hashtags and through the search feature.
Using hashtags is a very useful ability Twitter has made and can make your business just that much more relatable to others searching for what you provide. Yes, Twitter is worth it and you can and will create a name for yourself by learning strategies for your business that will position it to become more well known and popular.
When you first begin, it's easy to get by with "that's good enough for now" gear: an old PC or scratch pad, a corner of the dining room table. Try not to do that! These tools don't enable you to be dynamic and to expand. As you get busier with an ever increasing number of customers, your string and bubblegum set up will crumble like the walls of Jericho.
Having the correct tools will make you increasingly more proficient, more productive and, believe it or not, happier. Hardware and software are not very expensive nowadays – so get everything you need set up right from the start. Among the tools you'll need are a good reliable PC, time tracking software, a project management system, a printer, scanner, email, calendar, anti-virus software, a password manager, video conferencing software, and a tool for screen sharing.
Furthermore, those are just a few tools needed to maintain your own business. To assist your customers with running theirs, you'll also need a PDF editor, MS Office (Word, Excel and PowerPoint), and a graphics editor, along with the occasional custom tool for regular and important customers.
(Guru tip: Keep close track of any tools that have month to month membership fees. It's easy to stop utilizing these when a project ends and unknowingly continue paying for several additional months!)
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Pinterest has been popular for quite some time and you may be wondering how you can use it to scale your own business and create income by using a source you already use on a daily if not weekly basis. Fear not, because this is definitely something you can (and should) do! Pinterest allows you to share photos or graphics that are attached to a website or business that allows you to at times buy items, learn how to make things, or learn more about a topic that interests you. Why not utilize these aspects in your own business?
For example, you can attach a photo of your latest soaps or candles, create a link to your business or store, and then customers who see the photo and want your products, will buy them straight through the link and bingo! You get visits and even purchases without a lot of extra work on your part. Better yet, these pins stay around forever, so you could end up seeing the benefits for longer than you'd expect. Even established bloggers use pins to bring traffic to their blog or to create referral revenue from affiliate marketing. Having a VA help you with your Pinterest reach could be a huge benefit to your business as well. Check back soon for tips on how to leverage Pinterest to build your business!
What do you think?
In what way do you think Pinterest can help your business thrive?
This brand new ebook design tool is a total game changer!
Have you ever tried to create an eBook, free report, whitepaper and thought, “there MUST be an easier way to do all this?” Me too, and I spent YEARS searching for it, without any joy. Today, that all changes. Here’s a brand-new tool that allows you to crank out eBooks (or any type of PDF) for business or pleasure, in just seconds from now. Yep, we’re talking everything:
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All for the price of a few nasty coffees. Check it out, before the price goes up!
Grab Sqribble, this year’s hottest eBook design tool. Create your own ebooks in minutes and save weeks of frustration. Great for customer downloads to grow your email list, courses and more. Learn more about Sqribble here.
Great font pairings are essential to great design. But picking great fonts can seem like a dark art. Choosing one font is simple enough, yet finding another font to complement it can be a journey to Helvetica and back. But it doesn’t need to be a nightmare.
Here are 3 top tips for font pairing.
1. Stick to two fonts
In the world of design, simplicity is best, and this is especially true when dealing with fonts. Too many fonts can look messy, so keep it simple by just using two. Give each font a specific role in your design – for instance, one font for headings, and another for the body copy.
2. What does your font say?
Keep it legible. If you want to get your message across, ensure your typeface is a suitable size and is fit for purpose – playful fonts might be suitable for a heading, but not for body text. And keep in mind that every font has its own personality – playful, formal, modern, traditional… so ensure you use fonts that will support the message of your text.
3. Opposites attract
If there’s one foolproof font pairing that we’ll always stand by, it’s this: a sans serif font with a serif font. You can use opposites when playing around with script and feature fonts too, by pairing them with a more restrained font.
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Step Out Of The Box..
Don't fall into a trap. With a little outside-the-box thinking and some prioritizing, you can develop an enviable list of contacts. From pinpointing networking opportunities in your corner of the world to jumping on internet forums and groups, these ideas will help you build strong, worthwhile business relationships. Here are 5 Creative Networking Ideas To Build Connections.
Work Your Current Network
Think you don’t have any business connections? You’re probably wrong. Friends, family, former colleagues, the owner of your favorite coffee shop or the parent of your kid’s bestie are all potential contacts. So, talk business with your circle to make sure the people you see and interact with the most actually know what you do. And when an opportunity presents itself, offer help.
Remember: The world is a whole lot smaller than it seems. Aunt Josie might have no need for a website, but her best friend or co-worker’s daughter may be launching a boutique and very interested in working with you.
Get Involved in Networks and Social Media Groups
Perfect for people with limited time and minimal access to in-person options, industry-specific forums and social media groups are networking gold mines. Start searching through LinkedIn and Facebook for groups related to your work and those geared toward entrepreneurs. Forums and portfolio sites also offer loads of opportunities. Bonus: Branching out, away from social media, expands your pool of potential connections.
Joining loads of groups and forums at once makes it difficult to actively participate in conversations, so start small. Join one group and dedicate a daily coffee break to perusing comments and dipping your toe in conversations. Offer value with every comment, joke around, support other members and watch your list of contacts grow.
Find or Create A Local Networking Group
Platforms like Meetup aren’t just for finding people to take a cooking class with or enjoy a lazy float down the river on a Sunday afternoon. They’re also perfect for putting together a casual meeting or more in-depth group discussion with other small-business owners and entrepreneurs in your area.
If there aren’t any existing groups nearby that pique your interest, consider starting your own. Chances are there are plenty of people toiling away at home or burning the midnight oil in your area who’d love to have a supportive, mentally stimulating get-together.
Check Out Co working Groups or Collaboration Platforms
Physical co-working spaces and collaboration platforms like Slack give you the opportunity to work alongside people across industries and make valuable connections with like-minded, passionate individuals.
Co-working spaces charge a relatively small daily, weekly or monthly fee to set up your office amongst entrepreneurs and creatives from various backgrounds. Whether you want to settle in to an open work space, secure a private office or put together a team, the ability to see potential contacts daily makes developing relationships easier. A quick Google search will let you know what’s available near you. Or, check out sites like Coworker or Liquid Space for options. If there's aren't any co-working spaces in your area or you're partial to the quiet of working from home, consider joining a collaboration platform. As you build your network and work with others on projects, use the platform to stay connected during slow times or when you need a fresh set of eyes. Check out these tips for other suggestions.
Get Involved In Your Community
Even if most of your business is online, you can still find worthwhile people to connect with right in your own town. Make it a point to reach out to and talk with new and established business owners.
Keys To Successful Networking
Now that you know where to look for networking opportunities, how do you build lasting, mutually-beneficial relationships? Be supportive, listen closely and prioritize managing the relationships you develop.
Work active networking into your schedule just like you do every other business task.
Block off a set amount of time once a week to make friendly check-in calls or send out a catch-up email. And, make sure you respond to messages and calls with a similar level of urgency as you would a client or customer.
Time conversations and events so they coincide with when you’re most energetic and engaged.
Avoid scheduling midweek evening meetups if you’re typically exhausted and ready to meld with the couch at that hour. And don’t try to fit phone calls in first thing in the morning if you’re the type who needs a cup (or six) of coffee to form coherent sentences.
**Ask questions, listen intently and provide value. **The back-and-forth opportunities that networking provide are invaluable, especially for self-starters. But remember to open your ears and close your mouth. People will be more apt to help you if they feel heard and encouraged.
**Be yourself, not the business version of yourself. **If you attend a meetup, set up shop in a co-working space or dive into an online community with “always be selling!” in your head, you’ll gain minimal traction. Friendliness earns you more insight, referrals and ideas than playing the role of salesperson.
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If just thinking about a social media strategy is giving you heartburn, don't worry. Good content ideas are all around you if you know where to look. To help make the leap into the world of social media marketing and online selling easier, take a peek at the tips below.
If you're a small business owner, you've probably heard about the importance of content marketing and social media marketing for growing your business. But getting started on social media can be a challenge. Which platforms should you be on? How do you know if what you're sharing is resonating with your audience? Most important of all, what content should you be sharing to begin with?
If just reading these questions is giving you heartburn, don't worry. Good content ideas are all around you if you know where to look. To help make the leap into the world of social media marketing here are five quick content suggestions for getting started.
1. Customer Testimonials
Positive customer testimonials can be hugely valuable in your marketing (so if you're not collecting them, you should start). Even better, with just a few small tweaks, they can be reused as great social media content. Just share a snippet of a positive testimonial over a nice product or lifestyle photo.
Don't have Photoshop? That's no problem. There are a number of free or low cost apps that let you manipulate photos to include nice filters, captions and more. Canva is also handy for creating perfect images for your website, which you can then reuse on social media. In addition to testimonials, you can caption your photos with inspirational or humorous quotes or other content that you think will connect with your followers.
2. Behind-the-Scenes Photos
It's a scientific fact that people love seeing how things are made. Okay, maybe there's no scientific research behind this claim, but it's definitely true that behind-the-scenes content is one of the easiest things for small business owners to share online. If you're a maker, the odds are good that you're spending a significant portion of your day creating products anyway. Why not document that process in either photos or video?
Giving your customers a behind-the-scenes look into your operations will help them not only understand how and why your product is better, but also give them insight into you and your employees.
3. Employee Profiles
Taking customers behind-the-scenes to show products are made is one way to build an authentic connection with your customers. Another way is to highlight your employees (including yourself). To build a great brand, you need to have personality, and there's no better way to let it show than in a fun, candid series showing the men and women who live out your brand values every day.
Employee profiles can take a lot of forms, from short videos to blog interviews. Maybe you can turn over the reins of your social media account to one of your employees for a day. Experiment with different formats until you find one that fits your brand personality and lets your employees stand out.
4. Tips and Tricks
The internet is already filled with tips, tricks, and all kinds of “life hacks," so it may not seem worth the effort to share content like this for your business. But showing your customers how best to use your products or services is more than just good content, it's good for your brand.
One of the most important components of content marketing is making sure that the content you share is providing value to the audience. Instructional information, tips and tricks and other “how-to" content helps show that you're not just interested in boosting your sales, but also in improving their lives. Developing this type of content is also fairly easy. After all, who else knows your product better than you?
5. Caption Contest
Finally, a quick content idea that is sure to generate engagement is a contest or special promotion. There are a lot of different types of contests you can run on Twitter, Instagram and Facebook, but one of the easiest to do is a caption contest.
While you're documenting behind-the-scenes content, capture some fun, candid photos of yourself or your team. You can then share these on social media and ask your followers to caption them. The person who shares the funniest caption wins a prize. It's that simple. Many brands rely on these types of quick contests to get engagement from their followers and it's a fun way to show off your brand's personality.
At the end of the day, social media and content marketing are just tools to help promote your business. They don't have to be scary or complicated to be effective, so if you're just getting started try some of these tactics on for size. The more you experiment, the better you'll get and before long you'll be running your social media channels like a true pro.
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Look, I know there’s nothing worse than putting in endless hours of dedication, time- and probably a bit of sacrifice-and then all you hear back is…crickets. I tried doing all the things for far too long, and if you have too, then you
probably know just how overwhelming and exhausting
it can be...
I’ve been helping clients grow their businesses for over a
decade and it’s been incredible to see first hand what
happens when we truly grasp our potential, stop limiting ourselves, take action, and go after what we want.
Welcome to our Blog. The Author is not an expert on the subjects posted on this blog and is merely sharing from either personal experience, articles or other networking sources. Content is intended only as useful tips and resources for business owners and all who visit this blog. Subjects will vary from time to time. We welcome comments and thank you for likes and shares.