What is a Facebook Pixel?

The Facebook Pixel is a piece of code that you place on your website, allowing you to monitor conversions from Facebook ads, optimize ads, build targeted audiences for future adverts and retarget people who have previously interacted with your website. The Facebook Pixel works by dropping a cookie that will track visitors on your website so you can reach out to them later, also known as retargeting.
Once you advertise to people that have been on your website, you can also use the Facebook Pixel to track their behaviour when they’re back on your website. This, in turn, helps you find out what advertisements are most effective, whilst allow you to target audiences with increased relevance.
Why you should use a Facebook pixel.  
The Facebook Pixel has the power to provide you with vital information that you can use to create better Facebook ads, as well as offering you the opportunity to target your audiences more relevantly and accurately. By allowing the pixel to track the actions that are taken on your website after entering through a Facebook ad, your ads can be built to reach consumers who are more likely to make a conversion.
Not using Facebook ads yet? Even that’s not an excuse to not use a pixel! Just hire a Presto VA to install it on your website for you and start collecting data as soon as possible so you can be ready to go when creating and launching your Facebook ads.

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