The Facebook Pixel is a piece of code that you place on your website, allowing you to monitor conversions from Facebook ads, optimize ads, build targeted audiences for future adverts and retarget people who have previously interacted with your website. The Facebook Pixel works by dropping a cookie that will track visitors on your website so you can reach out to them later, also known as retargeting.
Once you advertise to people that have been on your website, you can also use the Facebook Pixel to track their behaviour when they’re back on your website. This, in turn, helps you find out what advertisements are most effective, whilst allow you to target audiences with increased relevance.
Why you should use a Facebook pixel.
The Facebook Pixel has the power to provide you with vital information that you can use to create better Facebook ads, as well as offering you the opportunity to target your audiences more relevantly and accurately. By allowing the pixel to track the actions that are taken on your website after entering through a Facebook ad, your ads can be built to reach consumers who are more likely to make a conversion.
Not using Facebook ads yet? Even that’s not an excuse to not use a pixel! Just hire a Presto VA to install it on your website for you and start collecting data as soon as possible so you can be ready to go when creating and launching your Facebook ads.
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Francine A. Author
Welcome to my Blog. Disclaimer: I am not an expert on the subjects posted on this blog and is merely sharing from either personal experience, articles or other networking sources. Content is intended only as useful tips and resources for business owners and all who visit this blog. Subjects will vary from time to time. NOTE: Some posts may contain affiliate links to products I really love and recommend, which means I may receive a small commission, at no extra cost to you. I will use the earnings to maintain this blog and business.