For a small business to thrive, everyone on the team needs to be highly engaged in his or her work.
The good news is that employee engagement isn't the result of expensive perks or time-consuming programs. It comes from having a company culture where people care about each other and about their work. In these 'connection cultures', people invest time to develop healthy work relationships, and the resulting bond creates a sense of connection, community and unity that energizes the team and spurs productivity and innovation. (Visit again soon for '5 Tips on how to build a Connection Culture')
Research what media your ideal customer consumes. When it comes to social media, Pinterest appeals to a pre-dominantly female audience (82%), with a strong visual emphasis on fashion and design. Google+ draws a mostly male (71%), tech-savvy audience. What's important is that you decide what results you ant to get out of your marketing campaign, Attracting more 'likes' and followers can be called a success if that's what your goal is. As for me, I'd prefer one paying customer over a few 'likes' any day.
The thing is, it doesn't work very well - if at all. A recent survey by Facebook showed that the vast majority of Facebook users want less promotional content in their feeds. As well, the proliferation of ad-blocker apps for YouTube has been growing exponentially over the last six months. So what can you do to reach your market and not break the bank? First, think about what it is you're selling and to whom. Products and services have their own unique marketing traits. And selling to consumers requires a much different strategy than selling to other companies. Products are visual, while services need to be focused on the benefits they provide.
Recent statistics from Facebook and a report by unruly.com show that:
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