Research what media your ideal customer consumes. When it comes to social media, Pinterest appeals to a pre-dominantly female audience (82%), with a strong visual emphasis on fashion and design. Google+ draws a mostly male (71%), tech-savvy audience. What's important is that you decide what results you ant to get out of your marketing campaign, Attracting more 'likes' and followers can be called a success if that's what your goal is. As for me, I'd prefer one paying customer over a few 'likes' any day.
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