Athletic performance. Peppermint and jasmine are ideal for gyms, as they can energize people.
Staff productivity. Lemon has been shown to help work performance.
Cognitive performance. Rosemary and cinnamon can promote alertness and concentration making them good candidates for environments in which attention to detail is critical, such as a bank. (*End of this series)
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Real estate brokers often use a neutral fragrance such as white linen when showing a property to prospective buyers. It's one of the most important considerations. Like any promotional tactic scent marketing requires planning to be effective. The first step is deciding what you want to accomplish. Are you trying to make buyers feel welcome for example, or to embed the company brand in their brains?
Next, consider the feeling you want to create and choose the appropriate aroma. It should complement your products, decor, background music, store layout, etc. A feminine scent in a menswear store wouldn't work well. You have to select the right scent, not just the one that you like. Finally, remember the real estate mantra, location, location, location. Where you position the diffuser is critical. Do a walk-through of your space to get an idea of airflow, because even a pleasant scent can be too intense if it's trapped in a small space. Then, if that's the case, customers' noses may lead them out the exit, not to their wallets!
Retailers should seriously consider ambient scent in their marketing toolbox. It is probably among one of the least expensive techniques to enhance shopper's perception. Ambient scenting, the most common for of scent marketing, can be done for as little as about $100 a month. Its cousin scent branding requires an outlay of thousands of dollars to develop a signature scent specific to a brand. Some users employ a diffuser, while others float the fragrance through their heating and air-conditioning systems. Research suggests that the right scent not only an induce customers to open their wallets but also can make them feel comfortable, which is why hotels use fragrance extensively. Smell can also cause folks to linger in a store - increasing the chance of a sale.
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Smells create an immediate psychological impact because they hit the limbic system of the brain, home to emotions and memory. A scent can stop you in your tracks. Any smell can recall a connection in a person within a second. Since people take about 23,000 breaths a day, there are plenty of opportunities for businesses to connect with their buyers. For example; if your shop is very small, an ocean scent or an apple-cucumber combination can make it seem spacious. If you have a large shop, a fireplace or barbeque smoke scent can make it feel homier.
Want happier buyers? There's a scent for that.
If you want to engage your customers as much as possible and boost your sales, try using diffusers to spread the scent of pine, gingerbread or candy cane during the holiday shopping season. The pleasant scent of holiday baked goods and pine will deliberately influence your shoppers and create a positive connection. Scented candles also offer a warm welcome in your home with the scent of apple pie or vanilla.
Want happier buyers? There's a scent for that!
Looking to stir a specific emotion, mood or desire among your customers with scent? Small business owners are using fragrances to connect with their customers. The best route to your customers wallets may be through their noses. At least that's the theory behind scent marketing, a tactic embraced by a growing number of small businesses. They're infusing their sales spaces with a variety of smells deliberately chosen to influence shopping behaviour.
Co-operation: Smelling pleasant aromas such as baked goods and citrus has been proven to make people happier and nicer, which could be useful for your customer service area.
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