Making Scents of Marketing...#4

Retailers should seriously consider ambient scent in their marketing toolbox. It is probably among one of the least expensive techniques to enhance shopper's perception. Ambient scenting, the most common for of scent marketing, can be done for as little as about $100 a month. Its cousin scent branding requires an outlay of thousands of dollars to develop a signature scent specific to a brand. Some users employ a diffuser, while others float the fragrance through their heating and air-conditioning systems. Research suggests that the right scent not only an induce customers to open their wallets but also can make them feel comfortable, which is why hotels use fragrance extensively.  Smell can also cause folks to linger in a store - increasing the chance of a sale.

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