Smells create an immediate psychological impact because they hit the limbic system of the brain, home to emotions and memory. A scent can stop you in your tracks. Any smell can recall a connection in a person within a second. Since people take about 23,000 breaths a day, there are plenty of opportunities for businesses to connect with their buyers. For example; if your shop is very small, an ocean scent or an apple-cucumber combination can make it seem spacious. If you have a large shop, a fireplace or barbeque smoke scent can make it feel homier.
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