Rethinking Social Media for Business #3

The thing is, it doesn't work very well - if at all. A recent survey by Facebook showed that the vast majority of Facebook users want less promotional content in their feeds. As well, the proliferation of ad-blocker apps for YouTube has been growing exponentially over the last six months. So what can you do to reach your market and not break the bank? First, think about what it is you're selling and to whom. Products and services have their own unique marketing traits. And selling to consumers requires a much different strategy than selling to other companies. Products are visual, while services need to be focused on the benefits they provide.

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