Whether you are selling a product, collecting email addresses, optimizing your landing page to maximize website conversions should be top priority.
Think of a landing page as your sales pitch. It should grab your viewers attention and invoke curiosity. You’ve only got one chance and just a few short minutes to convince a visitor to take action. Like all great sales pitches, there are several key strategies you can implement to convince visitors to accept your offering.
An optimized landing page transitions a visitor to a conversion in as little amount of time as possible. This transition needs to be smooth, seamless, and a free of any unnecessary distractions.
A common cause of distraction is messy content layout. The content on your landing page should be enjoyable to read and simple to comprehend. Aim to write the content the way you would say it. Writing the way you would speak helps keep the sentences light and your message crystal clear.
Break up messy blocks of text by sticking to 2 – 3 sentence paragraphs. Provide illustrations to help visitors quickly absorb the presented information. Another possible distraction is having too many links on your page. Too many links will give your visitors the option of clicking away from your landing page. They can also make your call to action difficult to identify. Not including a navigation bar and a footer on your landing page will make your CTA easy to identify. It leaves your visitors with only one possible course of action: completing the conversion process. Want to learn how to create an amazing, converting landing page to increase your sales?
Francine A. Author
Welcome to my Blog. Disclaimer: I am not an expert on the subjects posted on this blog and is merely sharing from either personal experience, articles or other networking sources. Content is intended only as useful tips and resources for business owners and all who visit this blog. Subjects will vary from time to time. NOTE: Some posts may contain affiliate links to products I really love and recommend, which means I may receive a small commission, at no extra cost to you. I will use the earnings to maintain this blog and business.