Great Brands Start Inside
#1- Insights into branding and marketing is a topic that raises many questions and for good reason: branding and marketing have undergone significant changes within the last few years. Your brand can't simply be a promise - it must be a promise delivered. So branding starts with cultivating a strong internal culture that aligns with your brand and will carry it out to the outside world. "For your employees to understand, embrace and deliver your brand, they need to know its values in their heads, feel inspired by them in their hearts, and then put them into action with their hands and feet".
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