No matter what you’d like to accomplish with advertising and marketing, you won’t do it without a compelling CTA. Almost all of your campaigns and content should have a well-crafted call to action designed to drive action. The calls to action that we use can determine whether or not people do, in fact, take action, along with how many. But first…
What Is a Call To Action?
A “call to action,” also known as a CTA, is a term that you see used all the time in the marketing world. We’re not even sure how many posts we have on our site that include mentions of how important the right CTA is to accomplish your marketing goals, but we know it’s a lot of them.
So what is a call to action? It's a phrase that's used to tell the user exactly what action to take and how to take it. This can be as simple as two words ("Buy Now") or a sentence or two ("Subscribe now so you never miss a post!") and it can be simple text with a hyperlink or a clickable button.
You’ve sold your product or company with killer ad copy and a great image or video — but now you need to make a sale or persuade your reader to leap into action.
So how do you create a persuasive and effective call to action? I'll get into that later. First, let’s talk about the importance of CTAs.
Why You Need A Strong Call To Action
A lot of business simply stick a “sign up” CTA in an ad and hope that it’s enough to drive conversions. They put a ton of time, energy, and money into the creation of their ad, social media, blogging and email campaigns then slap a half-hearted call to action on the end of it. And they fail. You don’t need just any CTA; you want a strong one that convinces people to act. There are two main purposes of a call to action: to tell someone what they should do, and give them the motivation to do so. A lot of people remember to tell people what they should do, but they forget the why part of that equation. Without that, you won’t see the types of conversion rates that you should. While sometimes your content before the CTA will answer this question, sometimes it doesn’t. Even if it does, a quick recap makes the call to action more powerful.
Here to help you out are 20 CTA phrases to try right now.
Snag this offer now
Don't miss out
I want free_____
Let's do it
Hop to it
I'm ready to roll
Send me the goods
Get the discount now
I'll take it!
I can't wait any longer
Join the tribe
I'm here for it
Try it risk-free
Save my spot
Get the tips
Which CTA Copy Change Will You Make?
With so many ideas to choose from, I encourage you to test different approaches. I even have you covered if you're looking for more tips to create killer CTAs for your sign up form or landing page. Click the link below.
*This post includes affiliate links to products I really love and recommend, which means I may receive a small commission, at no extra cost to you should you make a purchase using the link in this post.*
Francine A. Author
Welcome to my Blog. Disclaimer: I am not an expert on the subjects posted on this blog and is merely sharing from either personal experience, articles or other networking sources. Content is intended only as useful tips and resources for business owners and all who visit this blog. Subjects will vary from time to time. NOTE: Some posts may contain affiliate links to products I really love and recommend, which means I may receive a small commission, at no extra cost to you. I will use the earnings to maintain this blog and business.