3 Reasons To Connect Your Business With Your Local Community!

When I first started my business in the Mississauga Ontario community,I concentrated marketing my business solely online. Since I'm an online business coach and virtual services provider, it made perfect sense. However, it didn't take long for me to realize that I had overlooked another very effective option to market my business which provided a even faster and more profitable way to advertise my services and make new business connections right here in my local community. When you make connections with your local community, you get to be the expert in your community. You are that face that people feel they know because you live right down the street. You get to be the person in town that offers online services, training, and programs. People feel a connection to you because you come from the same place they do.
Local brands and businesses will be more likely to work with you – someone that knows their town and someone they can actually meet face-to-face. You don’t need to compete with the BIG names online because you have something they don’t – you live in the home town! You will start to make deeper connections and generate money quicker by targeting your local community than you can online.  Now I'm not saying that you shouldn't have an online presence. In this day and age you need an online presence to be legit.
Here are a few tips on what you should do to connect with your local community

• Carry some business cards with you at all times. You never know who you're going to meet!
• Make sure that your social media profiles list where you live and that they say you offer local and online services. If you're on Instagram, add your location to your posts so people an see that you are local. In Instagram Stories, add geotag with your town so people who watch local stories will see where you are located.
• Research your niche. Google local businesses and make sure you look at their ratings and reviews so you're partnering with reputable businesses! For example, if you're a personal trainer, look up local gyms,  training studios,  Barre studios, yoga studios, health food stores, etc. in your local area. 

Once you have a list, brainstorm some things you could do to partner with them. Could you lead a workout at a local athletic clothing store? Lead a healthy eating workshop for a local gym? Then connect with the businesses on social media! Leave meaningful comments.

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