Did you know that having a logo could actually boost your social media campaign?
How you wonder, right?
I also didn’t think that having a logo could mean much for my small freelance business until I thought of getting one and so I decided to look for the best logo designer that was within my budget.
A logo especially on your website helps site visitors to identify your business. A logo will also increase your online presence. This has made well-designed logos important components of an online marketing strategy.
Still wondering why a logo is important to your social media campaign? Let’s find out!
1. It will Give your Social Media Campaign a Visual Representation
If you have a well-designed logo, you need not explain to people what your brand is. The logo speaks for itself and your brand.
Why is this important for your social media campaign? When people see your logo on social media they want to see something that tells them about your brand. If it’s creative enough they will remember it which means they will remember your brand.
2. It will Attract Clicks
A logo is your sense of identity. Is your sense of identity attractive to your audience? If your answer is yes and your logo effectively communicates who you are and what you’re about, it might just be the visual in your campaign that attracts you a new click, a lick, a re-share or a re-tweet. This definitely gets your campaigns more visibility raising their effectiveness. Have a logo that is attractive enough to make more people curious and fascinated enough to want to know more about your brand and what it has to offer.
3. It will Build Trust
A logo is a stamp of professionalism and authority. People are more likely to trust a company that has a logo than one without. When running your campaigns, your logo will earn your trust. People will want to keep reading your content because they believe you’re a genuine entity and not spam.
A logo that is prominent on your social media campaign content will make your brand stand out and will be enough to make your target audience want to build a relationship with you. Isn’t that one of your social media campaign goals?
"Design is the silent ambassador of your brand." ~ Paul Rand.
4. It will Drive your Web Traffic
Your logo is the first representation of who and what you are. People will see your logo and try to guess what you’re all about even before you give them any details. They will be curious to find out if indeed they are right about you.
Place your logo prominently in your campaigns and add a link directing your audience to your website where they can find all the information they need.
5. It will Improve Your ROI
As people continue to see your logo, click your links to find out about you, they will start to like and trust you. Once trust has been established, they will start getting interested in your products and they might even convert to repeat. A good logo will put you at the top of your audiences’ minds which in turn increases your conversion rates. If someone is looking for a product category that you offer and they see your logo in the search results they will recognize you instantly and go to your page. This can potentially lead to increased sales.
A good memorable logo is extremely important when it comes to the overall success of your social media campaign. It is the one thing that identifies you and your brand to other people making them want to become your loyal customers.
If you don’t have a business logo yet, it’s time to find a good logo designer and get a logo designed for your business and add it to your social media campaigns!
Do you already have a logo for your business? What has been the reaction to it so far? Let us know in the comments section.
Credit: Thank you to our Guest Blogger - Stella Mwangi - A Stella Moment
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