Great Brands Sweat the Small Stuff
#5- Smart brands concern themselves with packaging, since that reflects one of the first moments of truth with consumers. They also obsess about every point where the company connects with customers - touch points, as they are known - to ensure the brand is what they mean it to be. Branding goes well beyond a great logo, tagline and packaging. Every touch point is a crucial aspect of your brand. Employee training, customer service, social media interaction and so many other business processes and organizational considerations all go into building a brand that resonates deeply with your audience and advocates.
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