Great Brands Sweat the Small Stuff
#5- Smart brands concern themselves with packaging, since that reflects one of the first moments of truth with consumers. They also obsess about every point where the company connects with customers - touch points, as they are known - to ensure the brand is what they mean it to be. Branding goes well beyond a great logo, tagline and packaging. Every touch point is a crucial aspect of your brand. Employee training, customer service, social media interaction and so many other business processes and organizational considerations all go into building a brand that resonates deeply with your audience and advocates.
Francine A. Author
Welcome to my Blog. Disclaimer: I am not an expert on the subjects posted on this blog and is merely sharing from either personal experience, articles or other networking sources. Content is intended only as useful tips and resources for business owners and all who visit this blog. Subjects will vary from time to time. NOTE: Some posts may contain affiliate links to products I really love and recommend, which means I may receive a small commission, at no extra cost to you. I will use the earnings to maintain this blog and business.