Great Brands Never have to 'Give Back'
#7- Some companies carry out their operations with a sense of social responsibility, so they don't need to develop 'giving back' programs. When you 'give back' it suggests that you have taken something that needs to be paid back to balance out your karma. Great brands are in balance with the world around them. By telling stories of successful organizations that apply these rules, it challenges readers to recalibrate their brand marketing.
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