Putting the # to use for your business. If you've ever seen the number symbol (#) in front of a word in a Instagram or Twitter post, you've seen a hashtag. As a business owner, I'm hooked on them. In fact, I credit their use with helping to boost my website and services. I don't have a budget for TV or magazine ads so I rely on social media for marketing.
Think of hashtags as a way to connect social media content to a specific topic, event, theme or conversation. They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag. They're not just for Twitter anymore, either. Hashtags are effective on other social media platforms too. Use hashtags to increase your engagement with your followers. Including hashtags in your posts means taking part in a conversation happening on that social media platform. And most importantly, it makes your posts visible in that conversation. This can lead to greater engagement, boosting your brand's social media engagement through likes, shares, comments and new followers. Creating a branded hashtag is an opportunity to build your brand and can be an effectivee way to promote your business and drive conversation. Using a hashtag that's connected to an issue beyond your brand is a way to show support for social issues. On Instagram, longer captions aren't always the most effective. Same with Facebook, Pinterest, LinkedIn or any other platform - sometimes less is more.
Francine A. Author
Welcome to my Blog. Disclaimer: I am not an expert on the subjects posted on this blog and is merely sharing from either personal experience, articles or other networking sources. Content is intended only as useful tips and resources for business owners and all who visit this blog. Subjects will vary from time to time. NOTE: Some posts may contain affiliate links to products I really love and recommend, which means I may receive a small commission, at no extra cost to you. I will use the earnings to maintain this blog and business.