Utilizing hashtags and social media can help small businesses cost-effectively build following locally, regionally and nationally. A hashtag was reportedly first used on Twitter in 2007. It emerged as a staple on Twitter, which, began to hyperlink tweeted hashtags on Twitter search results for the hashtagged word or phrase. Later, Twitter launched "Trending Topics" on its front page, which displays hashtags that are rapidly gaining popularity. Few years ago, Facebook enabled hashtagging on public-setting posts, further broadening its appeal.
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