Why is Twitter great for your business?
It's very simple! Twitter prides itself on being able to share bite sized chunks of content/valuable information, meaning that you don't lose customers/readers due to super long content. It works well with the lessening attention spans of many people. You are able to interact with others in the business world to learn from them and follow other businesses that are in your industry and gain connections that may push your business to more profit. Another benefit is the ability to show your worth to those who would be interested in hiring you.
For example, potential clients will be able to see what you're capable of and will know what to expect from your skill set. This positions you as a source of knowledge and allows clients more in depth examples of your ability to benefit them as a person and as a business. You can establish yourself as an industry leader and since the lifetime of tweets are almost indefinite, you can be found by using relevant hashtags and through the search feature.
Using hashtags is a very useful ability Twitter has made and can make your business just that much more relatable to others searching for what you provide. Yes, Twitter is worth it and you can and will create a name for yourself by learning strategies for your business that will position it to become more well known and popular.
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