Make time shrink. Imagine a customer or co-worker asks you to send information that might normally be sent the next day. You could say, " I won't be able to send it to you until tomorrow." Or perhaps, "I'll send it first thing in the morning." Contrast those responses with, "You'll receive it within 24 hours." The 24-hour statement sounds like a stronger commitment because it's specific. And it sounds faster because you're talking hours, not days.
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Francine A. Author
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