Every business needs a Facebook fan page; it's a great way to interact with both customers and potential customers in a place where many of us spend way too much of our time. The question is, how do you grow this page beyond the initial wave of likes you get from your friends and relatives? And how can you ensure the likes you do get match your audience so the exact right people see your posts, interact with your page and visit your site?
Unlike with TV or Newspaper or any other classic form of advertising, Facebook enables very specific targeting. If you want to just reach people between the ages of 25 and 60 in the three zip codes nearest you, you can do that. If you'd like to reach only people who like Die Hard or When Harry Met Sally, you can also do that.
Here are the basics
Facebook ads can be used for a variety of marketing goals: to get more visitors to your site, to drive sales, to get social posts in front of more people, to re-target people who've previously visited your website or to gain likes for your business page (among other options).
Each goal has a generally expected cost attached to it, based on how difficult is to for that goal to be achieved. An ad whose goal is to lead directly to a sale will be more expensive than an ad whose goal is just to get someone to see a post, since you'll make a direct profit from the first while the second provides an indirect value.
Generally costs come out to an average of around $0.20 per like (for a campaign to get more people to like your business page) or $0.28 per click (in a campaign to get more visitors to your site). Keep in mind that these average costs are brought down by large companies with efficient marketing departments; your own costs will vary depending on the quality and effectiveness of your advertising message.
A great thing about FB advertising is you can set a daily budget, whether it's $1.00 a day or $100 a day (or more) that ensures you never spend more than you can afford. And that ensures you can test your marketing out before you start pouring money into it.
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With summer drawing to a close, now is the time to focus on growing your business. Fall is the perfect time to re-energize and recharge. One of the pitfalls I often see so many business executives fall into, is thinking too small, doing the same old things they have done for many years, directed at the same customer base. Now is the time to have a new brainstorming session with your staff and get some new ideas flowing... think big! Set your goals high, try a new approach and you may be surprised at the levels you can reach.
Why do I say think big? Let's face it-- it's as |simple to find a more profitable client as it is to find a low-paying one, so why not focus on going? The key is generally to know what you have to offer in terms of solutions, communicate that clearly to the right prospective client, and bingo- - you're on your way to up-levelling your client base. Ask for referrals, recommendations, testimonials and endorsements from formerly super satisfied clientele and your task of obtaining those high level clients will get easier and easier.
Here are 10 additional ways to be attract and retain high paying clients.
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MANY OLDER WORKERS ARE BEING FORCED OUT OF A JOB.
If you're a full time employee in your 50's or now entering the Golden Age, know that more than half of all workers age 50 and older lost their long-held jobs because they were laid off or otherwise forced to leave involuntarily, a new study says. The research suggests that many older workers will encounter unexpected financial setbacks during the period when saving and planning for retirement is most important.
“Unfortunately, age discrimination seems to be the one form of bias that is still acceptable,” says Susan Weinstock, vice president of Financial Resilience Programming for AARP. “But employers who push out their experienced workers do so to their detriment. Research shows that these employees are loyal, productive, motivated and possess the very ‘soft skills,’ like calm under pressure and ability to solve problems, that employers say they need.”
AARP is working to educate employers about the value of older workers through its Employer Pledge Program, Weinstock says.
Part 2 - In an earlier post, we talked about how Pinterest can leverage your business visibility and increase your sales and online presence. Here are some basic tips to get you started.
First off, choose an account name that promotes your business or brand. If you'd like help with branding, click here and complete this brief questionnaire. It's a good place to start.
A good relevant account name will help those who use Pinterest to have an idea who you are and what you're about. If you're good with photo editing or graphic design, you can start working on effective pictures/designs to best showcase your work and what you're selling/promoting, or hire a trained VA to do it for you. Create "boards" based on various topics of your choosing that relate to each other and are consistent with your brand and message. You can see what your pins are doing and how your profile/brand fits in with others by using the Analytics page. Pinterest Analytics allows you to gauge interest and see which pins are truly useful to your business. These tips will help you utilize Pinterest in a way that will help you build interest and possibilities in your brand or product.
In what way do you thing Pinterest can help your business thrive?
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Why is Twitter great for your business?
It's very simple! Twitter prides itself on being able to share bite sized chunks of content/valuable information, meaning that you don't lose customers/readers due to super long content. It works well with the lessening attention spans of many people. You are able to interact with others in the business world to learn from them and follow other businesses that are in your industry and gain connections that may push your business to more profit. Another benefit is the ability to show your worth to those who would be interested in hiring you.
For example, potential clients will be able to see what you're capable of and will know what to expect from your skill set. This positions you as a source of knowledge and allows clients more in depth examples of your ability to benefit them as a person and as a business. You can establish yourself as an industry leader and since the lifetime of tweets are almost indefinite, you can be found by using relevant hashtags and through the search feature.
Using hashtags is a very useful ability Twitter has made and can make your business just that much more relatable to others searching for what you provide. Yes, Twitter is worth it and you can and will create a name for yourself by learning strategies for your business that will position it to become more well known and popular.
When you first begin, it's easy to get by with "that's good enough for now" gear: an old PC or scratch pad, a corner of the dining room table. Try not to do that! These tools don't enable you to be dynamic and to expand. As you get busier with an ever increasing number of customers, your string and bubblegum set up will crumble like the walls of Jericho.
Having the correct tools will make you increasingly more proficient, more productive and, believe it or not, happier. Hardware and software are not very expensive nowadays – so get everything you need set up right from the start. Among the tools you'll need are a good reliable PC, time tracking software, a project management system, a printer, scanner, email, calendar, anti-virus software, a password manager, video conferencing software, and a tool for screen sharing.
Furthermore, those are just a few tools needed to maintain your own business. To assist your customers with running theirs, you'll also need a PDF editor, MS Office (Word, Excel and PowerPoint), and a graphics editor, along with the occasional custom tool for regular and important customers.
(Guru tip: Keep close track of any tools that have month to month membership fees. It's easy to stop utilizing these when a project ends and unknowingly continue paying for several additional months!)
Brand New ebook Design Tool Is A Total Game Changer - Create an eBook, free report, whitepaper & more. It doesn't get any easier than this. Crank out eBooks for in just seconds from now. Check it out, before the price goes up! Click here or on this image to find out more.
Pinterest has been popular for quite some time and you may be wondering how you can use it to scale your own business and create income by using a source you already use on a daily if not weekly basis. Fear not, because this is definitely something you can (and should) do! Pinterest allows you to share photos or graphics that are attached to a website or business that allows you to at times buy items, learn how to make things, or learn more about a topic that interests you. Why not utilize these aspects in your own business?
For example, you can attach a photo of your latest soaps or candles, create a link to your business or store, and then customers who see the photo and want your products, will buy them straight through the link and bingo! You get visits and even purchases without a lot of extra work on your part. Better yet, these pins stay around forever, so you could end up seeing the benefits for longer than you'd expect. Even established bloggers use pins to bring traffic to their blog or to create referral revenue from affiliate marketing. Having a VA help you with your Pinterest reach could be a huge benefit to your business as well. Check back soon for tips on how to leverage Pinterest to build your business!
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In what way do you think Pinterest can help your business thrive?
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This brand new ebook design tool is a total game changer!
Have you ever tried to create an eBook, free report, whitepaper and thought, “there MUST be an easier way to do all this?” Me too, and I spent YEARS searching for it, without any joy. Today, that all changes. Here’s a brand-new tool that allows you to crank out eBooks (or any type of PDF) for business or pleasure, in just seconds from now. Yep, we’re talking everything:
— Instant content
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All for the price of a few nasty coffees. Check it out, before the price goes up!
Grab Sqribble, this year’s hottest eBook design tool. Create your own ebooks in minutes and save weeks of frustration. Great for customer downloads to grow your email list, courses and more. Learn more about Sqribble here.
Great font pairings are essential to great design. But picking great fonts can seem like a dark art. Choosing one font is simple enough, yet finding another font to complement it can be a journey to Helvetica and back. But it doesn’t need to be a nightmare.
Here are 3 top tips for font pairing.
1. Stick to two fonts
In the world of design, simplicity is best, and this is especially true when dealing with fonts. Too many fonts can look messy, so keep it simple by just using two. Give each font a specific role in your design – for instance, one font for headings, and another for the body copy.
2. What does your font say?
Keep it legible. If you want to get your message across, ensure your typeface is a suitable size and is fit for purpose – playful fonts might be suitable for a heading, but not for body text. And keep in mind that every font has its own personality – playful, formal, modern, traditional… so ensure you use fonts that will support the message of your text.
3. Opposites attract
If there’s one foolproof font pairing that we’ll always stand by, it’s this: a sans serif font with a serif font. You can use opposites when playing around with script and feature fonts too, by pairing them with a more restrained font.
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