Putting the # to use for your business. If you've ever seen the number symbol (#) in front of a word in a Instagram or Twitter post, you've seen a hashtag. As a business owner, I'm hooked on them. In fact, I credit their use with helping to boost my website and services. I don't have a budget for TV or magazine ads so I rely on social media for marketing.
Think of hashtags as a way to connect social media content to a specific topic, event, theme or conversation. They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag. They're not just for Twitter anymore, either. Hashtags are effective on other social media platforms too. Use hashtags to increase your engagement with your followers. Including hashtags in your posts means taking part in a conversation happening on that social media platform. And most importantly, it makes your posts visible in that conversation. This can lead to greater engagement, boosting your brand's social media engagement through likes, shares, comments and new followers. Creating a branded hashtag is an opportunity to build your brand and can be an effective way to promote your business and drive conversation. Using a hashtag that's connected to an issue beyond your brand is a way to show support for social issues. On Instagram, longer captions aren't always the most effective. Same with Facebook, Pinterest, LinkedIn or any other platform - sometimes less is more. If you're not sure if the hashtags you're hashtags are ok to use, click here to check them and to avoid getting your accounts banned.
Do you use hashtags to increase the reach of your social media messages?
#besthashtags #hashtagsforinstagram #tophashtags2021 #usehashtagsforyourbusiness
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How to get the necessary Clarity, Commitment, Focus and Confidence to Succeed.
Did you achieve the goals you set for yourself at the beginning of the year?
If not, don’t feel bad — you are not alone: Research shows that 92% of people don’t achieve their goals.
As a business manager, that statistic doesn’t surprise me at all.
You see, my job is to help people by freeing up their time so they can focus on achieving their goals. After our initial 1:1 call followed by answering a brief questionnaire is when I get the most inquiries about working together.
Here are 7 tips to help achieve your goals:
Let's face it, the ultimate goal is to find a greater sense of meaning, purpose and happiness in life, but truth is, life can be extremely challenging! As entrepreneurs we evaluate our past wins and re-evaluate our losses. We determine what worked and what didn’t work in previous years, who helped us and who didn’t, and we review budgets and schedules to help us make intelligent decisions moving forward. This juggling involves ALL aspects of our lives -both business and personal. You can’t effectively be happy in one area, if the other is out of balance. Many people try but most do not succeed to have a REAL work/life balance. It is hard to do. So, what can you do differently right now to help get that balance that most of us want and need? One simple solution would be to hire a virtual assistant to help you move towards that goal of a work/life balance. Need help to figure out what tasks to outsource?
Click here for a free list to give you some ideas of what tasks to outsource.
Chivalry is the traditional code of conduct associated with the medieval institution of knighthood, but nowadays, it is commonly associated with men holding doors open for women, paying for their expenses on dates and protecting them, generally, from harm. Those who think chivalry is outdated say it is a benevolent form of sexism that does a disservice to women and men. Chivalry's supporters argue that it carries no disrespect or condescension to anyone; rather, it represents time-honored values such as service, compassion and courtesy.
What do you think?
What Great Brands Do - 7 Highly Successful Brand Habits
#5 Great Brands sweat the small stuff. Smart brands concern themselves with packaging, since that reflects what Procter & Gamble calls one of the first moments of truth with consumers. They also obsess about every point where the company connects with customers – touch points, as they are known – to ensure the brand is what they mean it to be.
6. Great brands commit and stay committed.
Top companies know what they are about and remain ruthlessly focused, not pursuing every possibility that might lead them astray.
7. Great brands never have to ‘give back’
Companies such as outdoor apparel company Patagonia carry out their operations with a sense of social responsibility, so they don’t need to develop “giving back” programs. “Giving back suggests that you’ve taken something that needs to be paid back to balance out your karma,” she says. Great brands are in balance with the world around them.
In the end, the premises she presents aren’t all that startling. But they do run counter to practice in many companies. By telling stories of successful organizations that apply the rules she offers, Ms. Yohn challenges readers to recalibrate their brand marketing.
What Great Brands Do - 7 Highly Successful Brand Habits
#2- Great brands avoid selling products. While most companies obsess about their products, brands are about emotional connections. "Just do it" was Nike's call that connected strongly with athletes, spelling out nothing about the products the company sold. While competitors tried to provide more innovative products, Oregon-based Nike brilliantly embraced the values and aspirations of athletes.
#3- Great brands avoid trends. While many companies leap on trends, the best brands know what they are about, even if they sometimes challenge trends. They lead change , anticipating and advancing cultural movements.
#4- Great brands don't chase customers. Brands with integrity and self-confidence can use magnetic appeal to attract customers. Brands attract customers by staying true to its identity.
What Great Brands Do.
Great Brands Start Inside.
#1- Insights into branding and marketing is a topic that raises many questions and for good reason: branding and marketing have undergone significant changes within the last few years. Your brand can't simply be a promise - it must be a promise delivered.
So branding starts with cultivating a strong internal culture that aligns with your brand, and will carry it to the outside world. For your employees to understand, embrace and deliver your brand, they need to know its values in their heads, feel inspired by them in their hearts, and then put them into action with their hands and feet.
Francine A. Author
Welcome to my Blog. Disclaimer: I am not an expert on the subjects posted on this blog and is merely sharing from either personal experience, articles or other networking sources. Content is intended only as useful tips and resources for business owners and all who visit this blog. Subjects will vary from time to time. NOTE: Some posts may contain affiliate links to products I really love and recommend, which means I may receive a small commission, at no extra cost to you. I will use the earnings to maintain this blog and business.