Improve and Grow Your Business Using a virtual assistant can shave hours from your workweek, but knowing which tasks to delegate can be tricky, whether you're starting or growing your business. Most virtual assistants are contract or freelance workers who do their jobs from home and focus on administrative tasks that are similar to those of an executive assistant or secretary. With the number of virtual assistants are growing, their expertise now runs the gamut, making it easier to find someone who fits your organization. Entrepreneurs can use virtual assistants for everything from making vendor or customer service calls to sending out thank you cards to prospective clients. It's important to build trust, just as you would with a permanent employee. Not sure where to start? Next series starts tomorrow:
10 ways you can use a virtual assistant to improve your business.
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Great Brands Never have to 'Give Back'  #7- Some companies carry out their operations with a sense of social responsibility, so they don't need to develop 'giving back' programs. When you 'give back' it suggests that you have taken something that needs to be paid back to balance out your karma. Great brands are in balance with the world around them. By telling stories of successful organizations that apply these rules, it challenges readers to recalibrate their brand marketing.
***End of this series*** Great Brands Commit and Stay Committed  #6 - Top companies know what they are about and remain ruthlessly focused, not pursuing every possibility that might lead the astray.
Great Brands Sweat the Small Stuff  #5- Smart brands concern themselves with packaging, since that reflects one of the first moments of truth with consumers. They also obsess about every point where the company connects with customers - touch points, as they are known - to ensure the brand is what they mean it to be. Branding goes well beyond a great logo, tagline and packaging. Every touch point is a crucial aspect of your brand. Employee training, customer service, social media interaction and so many other business processes and organizational considerations all go into building a brand that resonates deeply with your audience and advocates.
Great Brands Don't Chase Customers  #4-Brands with integrity and self-confidence can use magnetic appeal to attract customers. ie: Lululemon doesn't chase customers with sales or discounts. It attracts customers by staying true to its identity.
Great Brands Avoid Trends #3- While many companies leap on trends, the best brands know what they are about, even if they sometimes challenge trends. They lead change, anticipating and advancing cultural movements, as Lady Gaga.
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Francine A. AuthorWelcome to my Blog. Disclaimer: I am not an expert on the subjects posted on this blog and is merely sharing from either personal experience, articles or other networking sources. Content is intended only as useful tips and resources for business owners and all who visit this blog. Subjects will vary from time to time. NOTE: Some posts may contain affiliate links to products I really love and recommend, which means I may receive a small commission, at no extra cost to you. I will use the earnings to maintain this blog and business. Archives
March 2023
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