Every business needs a Facebook fan page; it's a great way to interact with both customers and potential customers in a place where many of us spend way too much of our time. The question is, how do you grow this page beyond the initial wave of likes you get from your friends and relatives? And how can you ensure the likes you do get match your audience so the exact right people see your posts, interact with your page and visit your site?
Unlike with TV or Newspaper or any other classic form of advertising, Facebook enables very specific targeting. If you want to just reach people between the ages of 25 and 60 in the three zip codes nearest you, you can do that. If you'd like to reach only people who like Die Hard or When Harry Met Sally, you can also do that.

Here are the basics
Facebook ads can be used for a variety of marketing goals: to get more visitors to your site, to drive sales, to get social posts in front of more people, to re-target people who've previously visited your website or to gain likes for your business page (among other options).
Each goal has a generally expected cost attached to it, based on how difficult is to for that goal to be achieved. An ad whose goal is to lead directly to a sale will be more expensive than an ad whose goal is just to get someone to see a post, since you'll make a direct profit from the first while the second provides an indirect value.
Generally costs come out to an average of around $0.20 per like (for a campaign to get more people to like your business page) or $0.28 per click (in a campaign to get more visitors to your site). Keep in mind that these average costs are brought down by large companies with efficient marketing departments; your own costs will vary depending on the quality and effectiveness of your advertising message.
A great thing about FB advertising is you can set a daily budget, whether it's $1.00 a day or $100 a day (or more) that ensures you never spend more than you can afford. And that ensures you can test your marketing out before you start pouring money into it.
Want to get started? 

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With summer drawing to a close, now is the time to focus on growing your business. Fall is the perfect time to re-energize and recharge. One of the pitfalls I often see so many business executives fall into, is thinking too small, doing the same old things they have done for many years, directed at the same customer base. Now is the time to have a new brainstorming session with your staff and get some new ideas flowing... think big! Set your goals high, try a new approach and you may be surprised at the levels you can reach.  
Why do I say think big? Let's face it-- it's as |simple to find a more profitable client as it is to find a low-paying one, so why not focus on going? The key is generally to know what you have to offer in terms of solutions, communicate  that clearly to the right prospective client, and bingo- - you're on your way to up-levelling your client base. Ask for referrals, recommendations, testimonials and endorsements from formerly super satisfied clientele and your task of obtaining those high level clients will get easier and easier.
​Here are 10 additional ways to be attract and retain high paying clients.

1. Understand Who Your Ideal Client Is: 
   Like in love — we all have our preferred “types.” The key is to be sure you are clear on the kind of companies you like working with and what their pain points are that you (or your company) offer solutions for...before you “pitch” to them.
2.  Know Whom You Are Dealing With:
   CEOs have a vested and concerned interest in the bottom-line, their shareholders and consumer satisfaction. Be clear on how you can help them and start out at the top. This is an often overlooked and critical step. If you are not at the same executive level, is it likely the CEO of a large corporation will answer you directly? Maybe not, but that would be missing the point. The CEO will certainly have an assistant, and odds are good they will delegate your inquiry to the correct department and contact person within the organization. When assigned a project or lead from the CEO’s office, a key level person is much more likely to follow up promptly and respond to you. This has resulted in many new deals for my coaching clients, which may never have taken place without the original direction from the CEO.
3. Ask For Endorsements From Other High Level Clients:
   We all like to do business with people we know, like and trust. So do high-level (C-level) executives. Write a letter on behalf of an existing client who can vouch for you, ask their permission to sign off on it and use it as a recommendation or endorsement of your work.
4. Do Your Homework:
   You can’t afford to be sloppy when it comes to knowing about the CEO and the company you are wanting to attract as a client. Set up Google Alerts to receive information on both in real time. Reference what they’re already doing and how it might be expanded on to reach their objectives (often found on their website, annual reports or quoted in the press).
5. Write A Letter Campaign:
   Write a series of three letters that are sent out a couple of weeks apart so you can be in the groove and not let being unprepared slow down the process. If they respond to your first attempt - lucky you. If not, send the second letter.
6. Demonstrate Results:
   Nothing speaks like bottom-line results to these folks. Find out what matters most to them (i.e. client retention, attracting new markets, increasing the buy per customer, etc.) and detail what your company has done for others with the same objectives. Results talk.
7. Hang Where They Hang:
   Where do your ideal customers like to be (i.e. trade shows, conferences, speaking events), what do they like to read (i.e. trade journals, national business newspapers or magazines, etc.) and see and be seen where they are.
8. Display Your Expertise:
   People will pay more for an expert or specialist. If you have a brain tumor, you want to see the best neurosurgeon around and would be willing to pay for it — or encourage your medical insurance company to do so. Write for industry (your prospects and clients) trade journals, speak at conferences they attend, and leverage publicity you receive by sending it to your target client list. Furthermore, when you reference existing clients or their events, they may be more inclined to share your piece with their own customer base as well, doubling your publicity reach and maximizing your clout as an expert in the industry.
9. Present Yourself Professionally on-line and in Person:
   You never have a second chance to make a first impression. Ever. A mentor of mine once told me my printed materials (I know, I’m dating myself here), needed to exceed whomever I was attempting to attract as a client. Priceless. The same is true for your web and social media posts.
10. Follow-up, Follow-up, Follow-up!
    Woody Allen said the key to success is in showing up, however, I beg to differ. The key to success is to persevere and in doing so - lots of follow-up steps need to be taken before you win the prize. Then more follow-up (i.e. attention) is needed to retain the client. That’s much easier than trying to start from ground zero to get a new one. Don’t ignore what you’ve already attained - schedule in time to focus on maintaining your existing clientele.

​            If you found this article valuable and helpful, please take a moment to share or comment. Thank you.

When you first begin, it's easy to get by with "that's good enough for now" gear: an old PC or scratch pad, a corner of the dining room table. Try not to do that! These tools don't enable you to be dynamic and to expand. As you get busier with an ever increasing number of customers, your string and bubblegum set up will crumble like the walls of Jericho.

Having the correct tools will make you increasingly more proficient, more productive and, believe it or not, happier. Hardware and software are not very expensive nowadays – so get everything you need set up right from the start. Among the tools you'll need are a good reliable PC, time tracking software, a project management system, a printer, scanner, email, calendar, anti-virus software, a password manager, video conferencing software, and a tool for screen sharing.

Furthermore, those are just a few tools needed to maintain your own business. To assist your customers with running theirs, you'll also need a PDF editor, MS Office (Word, Excel and PowerPoint), and a graphics editor, along with the occasional custom tool for regular and important customers.
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(Guru tip: Keep close track of any tools that have month to month membership fees. It's easy to stop utilizing these when a project ends and unknowingly continue paying for several additional months!)

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A Virtual Assistant Can Do So Much More For You Than Just Type!
A Virtual Assistant can offer so many skills to a partnership with any business owner that many are often overlooked. Many entrepreneurs understand how Virtual Assistants can assist with basic secretarial jobs such as word processing, editing, proofreading and formatting of documents, but don’t realize that there are so many other things a Virtual Assistant can assist them with. When the time comes to grow your business, partnering with a virtual assistant can be one of the most beneficial, life changing steps that you can take on the path to your entrepreneurial success. A well-matched virtual assistant should be like a business partner who is invested in the success of your business. Investing in the proper systems and making time for the on-boarding process can be the key to accomplishing your business goals. When you prepare and invest in the partnership with your virtual assistant, it can be like joining forces, increasing your productivity by more than 50%. When done properly, this can quickly launch your business to the next level. To get started leveling up in your business, read on for my 5 steps to preparing for a successful virtual assistant partnership.

1. Create a List of Tasks to Delegate
During your initial consultation, you’ve probably already discussed your needs with your virtual assistant but it’s important to keep the task list up-to-date for easy reference for both of you as you begin to assign tasks. Even if you’re only beginning with one or two tasks, it’s helpful to provide your virtual assistant with an idea of what else may be coming down the pipeline later. A good virtual assistant will keep this list of tasks organized in a project management system so nothing falls through the cracks. Still not sure what tasks you can outsource? Get my free list "30 Tasks to Delegate to a VA To Grow Your  Business"

2. Organize your Systems and Workflow
Before kicking off work with your first virtual assistant, make note of your repetitious tasks, or the projects where you know you’re falling short, and document the “how to” steps so that your virtual assistant can take over those tasks for you. When making your list, ask yourself these questions. Can most of the tasks be assigned on a recurring daily, weekly, or monthly basis? How often will you require reporting and updates on these tasks? What other tasks can you take off your to-do list immediately?

3. Create Clear Instructions
When you plan to walk through the assignments, whether by telephone, Skype or email, setting out clear instructions will ensure that your virtual assistant knows exactly what you are looking for. The less that your virtual assistant has to read between the lines, the more that they’ll be able to hit the ground running. The more detail that you can provide, the less room there will be for error and confusion. Once my clients have explained a task or project to me, I like to follow up with an email outline of our call to verify that I understood exactly what they were looking for.

4. Set Expectations
Clarify deadlines, urgency, and priorities so that your virtual assistant can start to see the big picture and learn to share your vision for your business. If you require quick turn around time, or expect your assistant to be able to return emails or take phone calls on short notice, verbalize those expectations so that everyone is on the same page. A good virtual assistant wants to be available to meet your needs when you need them the most. Establish your preferred form of communication; email is a critical tool when it comes to virtual work, but if you have other communication preferences, particularly for urgent matters, your virtual assistant will want to know the best way to reach you and vice versa. Some clients like the phone, some like to use apps like Slack, and some people prefer text message or emails. Every person is different, as a virtual assistant I find it essential to communicate with my clients in whatever mode works best for them.
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5. Provide Feedback
At the beginning of your partnership, it will be important to check-in with your virtual assistant to give them feedback about the work that they’ve produced. Constructive feedback of what you’d like adjusted and confirmation of what’s exactly on track is extremely helpful to your virtual assistant as they start to learn the ropes of your business practices and culture.
Delegating projects to a virtual assistant you can trust is a key step in freeing up your time and growing your business. Preparation is the key to kicking of that relationship; it will take a bit of time for your virtual assistant to acquire the knowledge that you hold in your head and in your habits. When you and your virtual assistant follow this partnership structure, you’re sure to have a smooth on-boarding process and a successful partnership that will take you and your business to the next level of success.


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This brand new ebook design tool is a total game changer! 
Have you ever tried to create an eBook, free report, whitepaper and thought, “there MUST be an easier way to do all this?” Me too, and I spent YEARS searching for it, without any joy. Today, that all changes. Here’s a brand-new tool that allows you to crank out eBooks (or any type of PDF) for business or pleasure, in just seconds from now. Yep, we’re talking everything:
— Instant content
— Instant design
— Instant formatting
— Tons of flexibility and customization

All for the price of a few nasty coffees. Check it out, before the price goes up!
Grab Sqribble, this year’s hottest eBook design tool. Create your own ebooks in minutes and save weeks of frustration. Great for customer downloads to grow your email list, courses and more. Learn more about Sqribble here.

Look, I know there’s nothing worse than putting in endless hours of dedication, time- and probably a bit of sacrifice-and then all you hear back is…crickets. I tried doing all the things for far too long, and if you have too, then you 
probably know just how overwhelming and exhausting 
it can be...
I’ve been helping clients grow their businesses for over a 
decade and it’s been incredible to see first hand what 
happens when we truly grasp our potential, stop limiting ourselves, take action, and go after what we want.Here are 3 Simple Secrets to help you put together a FAB Free Offer for your website and start building your list of Raving Fans. 
The first thing is to find out what your ideal client wants and  the easiest way to do this is ask them.  
If you have a list, create a quick survey in Survey Monkey and send it to them. 
If you don’t have a list, look at what leaders in your field are doing and create something similar and put 
your spin on it. Be authentic! 

�Solve your ideal client problems or give advice.

• How To’s 
• Secrets 
• Mistakes to Avoid 
• Best Practices 
• Tips & Tricks
  �Attention Grabbing Title or Headline - 
  Use #Emotional Triggers  - Power Words 
• �Struggling �Frustrated �Overwhelmed 
• The End Result  
• �Be Happier �Be Wealthier �More Free Time 

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